Direct engagement

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Prospects can start a conversation with your team instantly. For example, someone scrolling through Instagram can click your ad, instantly get connected with you on WhatsApp where they can ask about your product. This means fewer steps and more direct interactions with leads.

When you meet prospects where they already are and engage them on a platform they trust, it’s easier to create opportunities for your sales team. This also helps them nurture leads and move them further through down the sales funnel.

Speed up the sales process
The good thing about Click-to-WhatsApp ads is that there are no delays like in traditional methods like email or phone calls. Instead of waiting for responses, your team can engage leads immediately in real-time conversations.

So, instead of a prospect filling out a contact form and waiting for a follow-up email, they can click your ad and instantly start chatting with your team.

This means you can answer questions, address objections, and even schedule demos within minutes, creating a better experience for the prospect and allowing your team to focus on qualified leads who are ready to move forward.

Drive higher ROAS and conversion rates
Click-to-WhatsApp ads offer clear, measurable results that help you make smarter decisions about your ad spend. Detailed metrics like clicks, conversations started, and conversions, you can see exactly how your campaigns are performing.

WhatsApp’s conversational approach creates a sense of immediacy and trust. It makes prospects more receptive to your offerings, which leads to higher-quality customer engagements.

Requirements for setting up click-to-WhatsApp ads
To start your click-to-WhatsApp ad campaign, first, you need to create a WhatsApp business account. You’ll need to download the WhatsApp Business app or subscribe to one of the official romania whatsapp phone number Business Solution Providers to use WhatsApp Business API. Then link your WhatsApp account to your Facebook page.

Note: You need to be an administrator of your Facebook page.

Here’s a step-by-step guide:

Go to Facebook business page
Click Settings
From the left-hand side menu, click on WhatsApp
Choose your country code
Enter your WhatsApp number and click send code
Input your OTP to confirm the number
Once this is done, you can start setting up your first click-to-WhatsApp campaign.

How to create click-to-WhatsApp ads
You can create your ads in the Ads Manager tool on Facebook. Follow this step-by-step guide to create your ad:

Go to your Facebook Business Manager. Under Business Settings > Accounts > WhatsApp Accounts, add your WhatsApp Business number.
Log in to your Facebook Ads Manager. Click the Create button to start a new campaign.
Choose the “Messages” campaign objective.