Use broadcast lists to reach multiple customers

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WhatsApp Business allows you to send broadcast messages to multiple users, 256 for the WhatsApp Business app and unlimited contacts with the WhatsApp Business Platform.

This is great for sharing updates, announcements, or follow-ups while keeping the communication personal—recipients won’t know it’s part of a broadcast.

While you can’t personalize your broadcast message for each customer on the WhatsApp Business app, you can do it with the WhatsApp Business API. You can change variables, like their names, to make the message feel personal. You can learn more about the difference between the app and the API here.

4. Use automated messages to keep customers engaged
Automated messages are readymade replies that keep your business responsive, even when no one is available to reply immediately. They include greeting messages, which are automatically sent when a new customer reaches out, and peru whatsapp phone number away messages, which are sent when your team is unavailable to reply.

These messages keep customers engaged with your business, which increases the chance of conversions. They also improve your sales team’s response times and help them stay focused on more demanding tasks.

WhatsApp Business also offers quick replies, which are saved responses for frequently asked questions. They can answer common inquiries about pricing, features, and working hours.

Quick reply page on WhatsApp Business app

Both automated messages and quick replies are huge selling points of the WhatsApp Business app. They save time, guarantee real-time communication, and help you maintain a professional image.

5. Create a product catalog
The WhatsApp Business app lets businesses create catalogs that list their products and prices. Customers can flip through these catalogs, place an order, and pay without ever leaving the WhatsApp conversation.