What they are and how to create them

[pappu9268]

Many companies have realized the importance of having an audience that shares comments, suggestions and even complaints about their brand, product or service. Online communities are there for this , because today social networks are not enough to do it, you have to go further.

Conduct effective research with the help of your community participants and create authentic brands that truly represent your customers.

Imagine having people in one place willing to give you the information you need to improve your product, and not only that, they can help you create new ideas to implement in your business.

Article content: hide
1 What are online communities?
2 Types of online communities
3 Example of an online community
4 Advantages of using online communities for research
5 Software for online communities
What are online communities?
An Online Community, or “ Insight Community ” is a tool for conducting research with a group of people interested in a brand or company over a period of time that may be defined or indefinite.

In these, participants express their opinions and ideas through bosnia and herzegovina phone number different tools, such as surveys, forums and polls, among others.

Online communities have been adopted by many researchers as they provide the appropriate space to collect information and gain vast knowledge about the participants.

Online communities are undoubtedly a great investment for any business, as you can see results instantly, get feedback from your customers and create closer relationships to achieve loyalty.

This is also where the audience to which your marketing campaign will be directed is located, since the members of a community are like-minded people, with common interests and willing to participate and get involved in the development of the project.

There's nothing more comforting for a market researcher than having all the information they need at hand, don't you think?

Learn more about who the participants of online communities are .

Types of online communities
There are several types of online communities that help you generate interaction with your audience and obtain valuable data, for example:

types of online communities
Brand Communities : A brand's community for conducting research with people who love the brand and are eager to contribute feedback. Participants are loyal, so the brand knows the feedback will be honest and sourced from its target audience.
Thematic or niche communities : They do not have to be specifically branded, they simply focus on a topic that is attractive to a certain audience due to the topic it addresses, and they are very useful for obtaining quality insights to offer to industries that are interested in that specific area.
Generic communities : This type of online community is usually made up of people with various profiles who participate in studies in various areas, depending on the profile of the person required for the research. In this type of community, profiling surveys can be carried out to segment panelists to participate in specific studies.
Customer communities: As the name suggests, these are made up of brand customers who participate in various activities within a community, such as in idea forums to give their reviews or brainstorm new products or services.