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Growing role of marketplaces, platforms and applications

Posted: Mon Jan 06, 2025 8:38 am
by Reddi2
Growing and powerful flow of information. It is difficult to distinguish real information from fake. 6. Loss of the right to privacy of personal data and behavior (virtual and real) 7. Development of “new mobility” – sharing and rental of cars, bicycles, scooters 8. Growing importance of discounts and promotions in purchasing decisions 9. Growing uncertainty in all areas 10. Burnout, apathy (“I’m tired of everything”), need for support Obviously, trends related to the development of online activity in all its manifestations (shopping, education, entertainment, etc.


Are highlighted, which makes it important to have marketplaces, social networks and other spaces and tools to ensure virtual life. On the other hand, a number of trends indicate a deterioration in the human emotional switzerland phone data part of life. Uncertainty, loss of personal privacy, digital speed contribute to burnout and increased apathy. A person needs psycho-emotional support. It is also worth noting two trends in the top ten: the growing role of discounts in purchasing decisions, and car, bike and scooter rentals make people more mobile and fast. In the context of the pandemic and remote work, loyalty to brands and employers has noticeably decreased.


For both, concern for the emotional state of their employees and clients/consumers has become urgent. A number of companies are introducing the positions of "director or manager" for happiness (3). The task of this manager is to ensure the psycho-emotional balance of employees at work. In particular, such a position has already been introduced in Beeline in Kazakhstan. And digital life has undergone a "quantum leap" during the pandemic. From a matter of discussion, it has become a matter of survival. In July 2021, marketplaces already occupied 42% of the global online shopping market (4).