Shoppers now make a shopping list and a third of them stick to it. (9) One of the key ways to maintain customer loyalty in this situation is a customer-centric approach. Consumers increasingly need to feel part of a community when they associate themselves with a brand. A MasterCard study found that 74% of consumers are more likely to buy from companies that have shown concern for their customers during the pandemic (10), and a McKinsey study found that 77% of consumers expect brands to support them during crises . (11) Another aspect of this issue is that people want to buy from other people, not from a robotic company.
Now more than ever, it is important to establish contact with your target audience, to talk about your product and the problems encountered in an accessible way. This “narrative” style of video marketing, as well as conducting a dialogue with potential customers on their usual platforms, is now gaining popularity. Therefore, it is very important to pay attention to russia phone data the possibilities of presenting your product on various platforms - both online and offline. This could be a story about the history of the brand, its team, the process of creating and preparing the product. of multichannel sales is a key and current consumer trend at the moment.
With the expansion of the range of platforms on which a company presents its product, the access of different categories of consumers to this product also significantly expands. An important role in this is also played by the increasing distribution of delivery services from companies. The consumer is looking for the fastest and easiest ways to receive the product, in which delivery and online platforms are noticeably successful. Source: PwC Kazakhstan The share of online purchases of goods and services in Kazakhstan increased from 15.6% (2019) to 17.7% (2020) in a year, and continues to grow.
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