Tips for conducting a focus group

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A focus group is a guided conversation conducted with a group of people, who can be customers or potential customers. Focus groups aim to gain insight into various aspects of a business, such as the results of marketing campaigns, and the quality of your customer service, etc. Focus groups can turn negative if not conducted correctly, so there are several basic techniques that can help you avoid this.

You may be interested in reading about: Market research and consumer behavior .

Characteristics of a focus group
A focus group is, so to speak, a gathering of people in a room who come together voluntarily to talk and discuss specific topics, products, etc. In addition to this, focus groups serve to gain knowledge even about things that companies do not notice.

For example, you hold a focus group to find out if your product's price has caused your customers to spend less, and in that same meeting you end up discovering that your social media campaign is having a problem. Focus groups often involve inviting specific people with different viewpoints.

I recommend you read: What to expect from a focus group?

Focus group size
Focus groups are typically small in size, usually 10 or fewer people. It is important that vietnam phone number focus groups are not larger than that – imagine you have a room full of 20 people, and it is very likely that not everyone will participate in the end.

When the group is very large, it is common for some people to remain silent and for others to dominate the event. Try to keep the number of people to a minimum of what can fit around a table or circle of chairs.

Ask open questions
Don't ask questions that have a yes or no answer. What makes a focus group different from a survey is that focus group participants can have a say and give you valuable information, even information you weren't looking for.

In a focus group, you can start the discussion by asking participants what they think about your advertising. You can gain valuable information this way, as you will not only be able to find out their opinions on the matter, but you will even be able to find out if participants confuse your advertising with that of your competitors. Don't forget to remind participants that there are no wrong answers and that all their opinions count.