Cross-Promote on Social Media Platforms

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When cross-promoting, it is important to choose a social media platform that suits you and increase your brand awareness through that platform.

There are many channels you can use to cross-promote your brand. You can use:

Guest blogs
Referral programs
Webinars
Conferences and more
But most importantly, you can use social media to its fullest by establishing your social media presence on popular platforms like Facebook, Instagram, YouTube, and Pinterest.

This cross-promotion strategy involves collaborating with another company that is not your competitor and promoting each other's products or services on social media.

Are you starting your business YouTube channel? Here is a useful article to help you: How to Get Your First 100 Subscribers on YouTube .

Example of Cross-Promotion on Social Media

Thursday Boots , a company that sells boots and shoes, used turkey whatsapp phone number cross-promotion on social media effectively by partnering with another related brand. On the other end of the collaboration was Cobbler’s Choice , which sells shoe care products . The two work perfectly together.

As you can see below, Thursday Boots shared a post on Instagram promoting the Cobbler's Choice Suede Cleaning Kit. In addition to showcasing the products in a short video, they also mentioned the other brand's account.

Thursday Boots cross-promotion campaign on Instagram
As a side note to this collaboration, Cobbler's Choice created a post on Instagram where they showcased their Waterproof Spray right next to a pair of boots from Thursday Boots.

Cobbler's Choice joint Instagram post
What type of content can you use on social media for cross-promotion?

Influencer posts
Sweepstakes and contests
Promotional videos