But I was told over and over and over again, don't be too cheeky,

[nishat@264]

don't be too funny. Follow the norms. Our end users want it a certain way. And I was told this over and over and over again. And as a marketer I know I have to tell you this. And so I did. I created a top of funnel campaign using videos of my team inside the company doing cool stuff with robots.

And they were funny, they were short and they win out In an opt in newsletter, people asked to see these videos. It wasn't part of a big ole monthly share to everybody in our database, and I branded it. It had a very specific name called the Gripper Guys. These were these were the the guys in my company who were doing these awesome videos on a robotic gripper that looks off robotic self.

And we had an incredible open rate, 50% open rate on kuwait whatsapp resource this email, tons of great response. And people who would come into the office more than once, I would see them say, my gosh, I recognize that guy. He's the guy. Our company became like famous almost these these awesome engineers were on video and being recognized in the office as having this momentous video career and how can you remember everyone comes to the table with ideas and opinions.

And it's not that the anecdotes are always inaccurate, it's just that you have to test them. You have to leverage the data that proves that something does or doesn't work, rather than continuing to go off of ideas because the reality is that market changes so fast, our buyers change so fast, buying cycles changed so fast that old data becomes anecdotal, it becomes old.

We have to continue to keep up by retesting and reevaluating what's actually working. So that's something that I still do to this day and encourage all fellow marketers to do.