We share with you several tips that you can take into account to improve the product image and generate trust in users within online sales platforms.
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Tips to build trust!
First of all, we must understand that each platform has different characteristics and limitations. They also have different focuses, which is why a close relationship and clear communication with them is key to understanding what type of content we should use so that the user can visually detail your product.
Simplicity
Your goal is for the person to perceive everything in one glance. That is why we must present the product alone, without distracting elements (preferably with a white background so it looks clean). A good example is Hero Images , a guide developed by the University of Cambridge that proposes having the 4Ws in product images.
Transparency
Remember that we want to generate confidence in the buyer, which is why product photos must be completely transparent. We must avoid filters, distortions in the size of the image and different references (in size, appearance, language, etc.). Ideally, we can show a 360° view where the entire physical aspect of the product can be detailed and even read instructions.
Large images without affecting website speed:
Large images have better conversion rates . This is because we can clearly detail what is being offered. However, we must be aware that if it is a very large file it will negatively affect the loading time of the website. A weight of less than 200 kb and square sizes of 1000*1000 px are recommended.
Optimize your images for different formats:
“In 2018, more than 40% of online sales were made through mobile phones” and it is a trend that continues to grow. Internet users have different ways of buying online, some prefer cell phones, others laptops or desktops and some even prefer to do it from their tablets. It is important that our content is always adapted to these different formats so that the user always has an experience adapted to their tastes and needs.
Correctly name the images:
It is important to know how to name the art you are going to show to your buyers correctly. It is important to know how to name them so that search engines can find them easily and position the websites of your business partners at the same time as your product is positioned. The name with which the images are saved is written in the code of the website and is what allows search engine crawlers to catalog the information correctly, this is called “Alt Text” .
Demonstrations:
People don't just want to see your product, they want to analyze it, understand it. Remember that money is a finite resource that we all want to use in the best way, so consumers want to be very sure of what they are going to buy. We can have demonstrations of how the product is used and in what contexts. This will make the buyer familiar with the product and be able to live in their mind the experience of using it. A good example of this is the GoPro store that shows the versatility of its product through interactive content.
User Generated Content:
Finally, we must understand that it is logical to think that companies only want your money. This is why users look for references and comments from other users, in this way they feel that the real truth is being told, excuse the redundancy. There are several ways to do this. The most popular is to allow users to make reviews about the products, which is a very good indicator. These reviews can be comments or evaluations between 1 and 5 stars. We can also publish comments that real users have made about a particular product. A good example of this is the 5th Image that Johnson & Johnson uses on Amazon to show the Neutrogena® makeup remover wipes .
In conclusion
It all comes down to the relationship with the consumer. It all comes down to the person who is deciding between different options trusting our product as the one that best meets their needs and that it will not disappoint them or lie to them. That is why we must show all the perspectives of the product so that we can establish that ideal relationship with the consumer.
