Use Social Proof and User Reviews

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Social proof and user reviews are powerful ways to build trust and credibility with your audience.

By adding customer testimonials , ratings, and reviews to your ads , you can show potential customers other people who have had positive experiences with your products or services.

This type of social proof can significantly increase your click-through rate (CTR), as users are more likely to click on an ad when they see that others have had a good experience with your business.

How to Increase Click Through Rate (CTR) in Your AdWords Campaigns
In this section of this article, we aim to help you understand how you can increase click-through rate (CTR) in your AdWords campaigns.

We will provide you with useful tips and strategies to keep in mind to increase your overall CTR.

11. Use Ad Extensions to Increase Your Click-Through Rate
Adwords ad extensions are a powerful tool to increase your CTR. They can be used to display additional information about your business, such as location, phone number, and website.

These extensions allow consumers to learn more about the product or service you offer so they don't have to click through to the search results page.

Sitelink Extensions: Sitelinks allow you to give searchers more information about your page and provide links to specific pages on your website.

Computer search advert showing 'Walter's Bakery for Dogs' with subpage links to watches, cookies, special offers and healthy diets
Sitelink extensions are free to add and you only pay when people click on the sitelinks . The cost of a sitelink click is the same as the title of that ad.

Location Extensions: When you add a location extension to your ad , people usa whatsapp phone number can get directions to your venue or call you on Google Maps.

They can also click on the name of the location to see a map of all locations in that area.

Location extension example shows Amherst Ice Cream Shop - Artisan Soft Serve's link, address, and Google search site information such as Google Maps, Google Display Network, and YouTube video ads
Call Extensions: Call extensions allow you to add phone numbers to your ads.

Adding a call extension can significantly increase click-through rates and improve your business's ad ranking on the search results page.

Remember: If you create call extensions at different levels (account, campaign or ad group), the most specific one will be used.

Not every type of ad extension will serve the same purposes for your business. Depending on your advertising goals, these extensions will help you increase your CTR.

12. Create Compelling Ad Copy
If you want to grab your target audience's attention and get them to click on your content, you should plan your posts strategically.

This starts with creating a headline that is so enticing that your readers can