Determine Your Mission and Social Responsibility Values

[lopebix427]

Creating a mission and prioritizing social responsibility helps build customer trust and make them feel like they are a part of your journey.

Nowadays, in addition to focusing on the quality of a product or service they plan to purchase, people also consider the value they add to the world.

If they truly believe it's for a good cause, they won't hesitate to pay the price.
Especially with Generation Y and Generation Z, environmental social responsibility has become an important indicator of brand loyalty and perceived value.

Screenshot of Ten Tree's mission page, showing the number of trees planted and the hours worked paid
Take Ten Tree as a perfect example of increasing perceived value with a mission to positively impact the environment .

This Canadian clothing company plants 10 trees for every product sold and provides transparency by reporting its mission progress online.

They give the message that every time you buy a product from their brand (regardless paraguay whatsapp phone number of the price), 10 trees will be planted.

Isn't that a strong reason to buy?

3. Have People Try Your Product Before They Buy It
Stop telling potential customers how great your service is and instead start offering free plans and trials to show them.

People understand best what they have experienced themselves.
Not every visitor has as much product knowledge as the product owner, and most don’t want to spend hours reading about the topic in the beginning.

Therefore, the easiest way to show them strong evidence and increase the perceived value of the product is to offer them a free trial.

Many B2B SaaS companies often use free plans and short-term trials as part of their customer acquisition process, ultimately increasing the perception of product value.