maintain consistent, efficiency,

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The Content & social media specialist handles multiple channels like blogs and social media to drive organic traffic, while the Growth marketer combines lead generation and paid media efforts to optimize customer acquisition within a limited budget. The Designer wears multiple hats, handling graphic and web design and ensuring a cohesive brand image. The Customer success manager focuses on retention and support, which are crucial for maintaining customer loyalty and driving growth. 2. Growth As your business scales to the growth stage, your marketing needs grow more complex. This means hiring specialists to handle specific areas such as content creation, paid advertising, and data analysis. This expansion is necessary to




and depth in marketing efforts, especially as customer demands and colombia number screening competitive pressures increase. To make things easier, you can supplement your in-house marketing team by outsourcing work to freelancers or agencies on a project-by-project basis. This allows you to access specialized skills without committing to full-time hires. Here’s a typical agile marketing team structure for growth-stage companies: Leadership Product Owner (Chief Marketing Officer) Core execution team Content marketing manager Content writers Content editors PPC Manager Ad copywriters Ad campaign managers Media buyers SEO Specialist Technical SEO expert SEO analyst Marketing analyst Creative director Graphic designer UX/UI designer Video producer/editor Growth and customer-focused roles Demand generation manager (Growth marketer) Customer success manager Onboarding specialists Customer support consultants Why this structure works: This structure works for growth-stage companies because it balances the need for specialization with the flexibility of outsourcing (roles like content writer, graphic designer, video producer, etc.