How to improve your online customer service system

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If you're wondering why your customers aren't coming back to your online business, you probably need to take a long look at your online customer service system . It doesn't matter if you're an expert in every single digital marketing strategy out there, if you don't focus on customer service as well, all that you know won't be worth it.

There is a saying in business that goes, “a happy customer will tell one or two other people about their experience; an unhappy customer will tell 10.” So keep in mind that it is very important to keep your customers happy, especially if your business is online.

In the online world, a dissatisfied customer won't just tell 10 people; this dissatisfied customer will write about their experience with your customer service system on social media or some other site where they can rate you, etc.

And you know what? Once they write something negative about you online, it's almost impossible to get it removed. This means that any potential customer who decides to do research on your business can see what they're saying about you. Don't ignore an unhappy customer , listen to them!

So, a good customer service system may cost you a little portugal phone number time and money, but poor customer service can cost you dozens of lost customers. Think about how much it would cost you to lose 10 customers and compare it to the extra sales you would get from having happy customers.

One very interesting thing is that many studies have shown that having a good online customer service system can increase the efficiency of your business and sales.

Strategies that can help your online customer service system
Step #1: Automate your sales process
Use automated responses to thank your customers for their purchase, and offer them the option to receive emails for order confirmation or to find out about other transactions, such as the shipping status of their order. Customers expect to receive these kinds of courtesies, the problem is that not all online businesses do.

Something you can also do to improve your online customer service system is to add an element of surprise to your customer service emails. You can include, for example, a discount coupon for their next purchase, or some kind of extra information about the product they just bought.