Despite what you might think, Outbound Marketing is not a thing of the past; on the contrary, it works very well to complement Inbound Marketing , having evolved to favor the increase of income in an organization.
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After all, the customer is the reason for the existence of any organization and, therefore, acquiring new customers is one of the fundamental aspects of the growth process of any type of business.
This is why prospecting is the main focus of both marketers and the sales team, since the goal, obviously, will always be to generate good income for the company.
From the first stage of awareness to the decision stage, the strategy that marketers choose to accompany a lead throughout the process is what will determine whether or not they will ultimately be won over.
In view of this, there are two ways to prospect clients: passively with Inbound Marketing and actively with Outbound. And we are not contradicting ourselves when we say that the latter is also quite effective.
Although Outbound is characterized by being intrusive, which is the opposite of Inbound, it has been quite effective when it comes to transforming your business model, whatever it may be.
With the rise of Inbound for many, it is logical to think that this is the most modern way to achieve prospecting leads; however, even the company Hubspot continues to bet on Outbound and the results it brings.
In addition, the omnichannel approach to business continues to be strengthened in order to retain the right people at the right time.
In the following lines we will explain everything you need to know about Outbound Marketing and how to apply it effectively; that is, without returning to obsolete practices.
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What is Outbound Marketing?
Outbound Marketing: What is it and How can it Transform your Business Model?
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In Outbound Marketing, any company sends a message to its audience. Have you been watching a video on YouTube and suddenly it is interrupted by an ad? That's Outbound Marketing, the oldest form of advertising.
The best examples of this type of marketing are traditional advertising such as newspaper ads, radio ads, television commercials, sales calls (also called “cold calls”), unsolicited emails, among others.
The truth is that Outbound is the opposite of Inbound, since through the latter, leads find products when they need them.
The ways to do Inbound Marketing include Content Marketing, SEO , email marketing, among others; even paid advertising is considered within this type of Marketing, since the ads come to light only when users are searching online.
Although Outbound Marketing is more complex to track, there are still organizations that invest 90% of their budget in this form of Marketing, and this is explained because it has been proven that it continues to work if used strategically.
Like everything, it has its strengths and weaknesses, which we will see later.
Now, keep in mind that both Inbound and Outbound messaging depend not only on the medium you choose, but also on how you use those mediums to convey a message to your audience. With Outbound, as mentioned above, the message is like a focused laser.
So, in a few simple words, Outbound is a message like this: “Hi, do you want to buy my product?”
Strengths of the Outbound methodology
Outbound Marketing: What is it and How can it Transform your Business Model?
Photo by Christina Morillo from Pexels
Although it is one of the oldest techniques in the history of advertising, Outbound continues to generate opportunities for monetary income almost immediately due to its direct way of communicating.
