As an online store owner or marketer, it's no secret that you've worked hard to establish and launch your ecommerce business.
From deciding what to sell, to designing and building your website, to sourcing and advertising your products, you've done a lot of work.
But are these efforts enough to convert your traffic into sales?
Depressing warning—The answer is NO.
This article explores the concept of online store conversion rates and current statistics.
We will provide you with valuable eCommerce conversion rate statistics, benchmarks, and optimization tactics that will help you increase your conversion rates. Let's get started.
What is a Good Ecommerce Conversion Rate?
First of all, you need to know what your online store's conversion rate is.
Ecommerce conversion rate is a KPI metric defined as the percentage of people bosnia and herzegovina whatsapp phone number visiting your website who successfully complete their desired action (i.e. purchase) within a given time period.
Keep in mind that this is not the only metric you should track for your ecommerce site.
An ecommerce conversion may include:
Online sales
Email newsletter subscription
Add an item to cart or wishlist and more
If you are looking for the answer to the question “what is a good conversion rate for ecommerce ”, here is the short answer:
An average conversion rate of 2%+ is considered a good ecommerce conversion rate, although it varies depending on the industry.
Ecommerce Conversion Rate Statistics to Discover in 2024
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