There are many scenarios and game elements to
Posted: Mon Jan 06, 2025 6:12 am
explore in the playground.
You can create your own personalized avatar, collect points, and interact with other players.
Lego has turned this playground into a community, or rather a fan club, as it should be!
This is the magic of gamification.
2. Casper - Bed Survey
Another great example of ecommerce gamification comes from mattress brand Casper .
The Casper mattress survey page asks the user 'What type of mattress are you currently stepping on?' and offers four different options.
On the website, you can take a survey about beds and based on your answers, you can find out which type of bed suits you best.
The survey is pretty easy and fun and gives you a few options.
There’s also the brand’s puzzle page , which features a series of puzzles and illustrations that illustrate a word without any additional context.
Casper puzzle page featuring a girl and a bed as an example of e-commerce gamification
Casper has added these puzzles and their solutions to its website and even turned them into a downloadable puzzle coloring book.
The aim of this gamification is to increase brand awareness and help users learn more about products.
3. M&M - Product Customization
M&M is definitely at the top of the list when it comes to afghanistan whatsapp phone number product customization!
M&M product customization game with different colored chocolates and color selector bar
The famous chocolate brand takes the shopping experience to the next level with gamification.
It offers customers the opportunity to individually design almost everything from colors to designs and packaging .
Mixing customization with a dash of gamification encourages customers to have fun and share their experiences with others.
M&M payment page in the product gamification process
The only downside to this might be the cost of customized chocolates.
Obviously, custom designed items are more expensive, but in this case M&M also offers two payment options to provide flexibility.
4. Pit Viper – User Interface and User Experience
Pit Viper is a sunglasses brand that offers an expertly gamified user experience on its website.
Founded by two skiers with a passion for fun, Pit Viper creates the most entertaining user experience with its game-like user interface .
You can create your own personalized avatar, collect points, and interact with other players.
Lego has turned this playground into a community, or rather a fan club, as it should be!
This is the magic of gamification.
2. Casper - Bed Survey
Another great example of ecommerce gamification comes from mattress brand Casper .
The Casper mattress survey page asks the user 'What type of mattress are you currently stepping on?' and offers four different options.
On the website, you can take a survey about beds and based on your answers, you can find out which type of bed suits you best.
The survey is pretty easy and fun and gives you a few options.
There’s also the brand’s puzzle page , which features a series of puzzles and illustrations that illustrate a word without any additional context.
Casper puzzle page featuring a girl and a bed as an example of e-commerce gamification
Casper has added these puzzles and their solutions to its website and even turned them into a downloadable puzzle coloring book.
The aim of this gamification is to increase brand awareness and help users learn more about products.
3. M&M - Product Customization
M&M is definitely at the top of the list when it comes to afghanistan whatsapp phone number product customization!
M&M product customization game with different colored chocolates and color selector bar
The famous chocolate brand takes the shopping experience to the next level with gamification.
It offers customers the opportunity to individually design almost everything from colors to designs and packaging .
Mixing customization with a dash of gamification encourages customers to have fun and share their experiences with others.
M&M payment page in the product gamification process
The only downside to this might be the cost of customized chocolates.
Obviously, custom designed items are more expensive, but in this case M&M also offers two payment options to provide flexibility.
4. Pit Viper – User Interface and User Experience
Pit Viper is a sunglasses brand that offers an expertly gamified user experience on its website.
Founded by two skiers with a passion for fun, Pit Viper creates the most entertaining user experience with its game-like user interface .