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And so maybe we want people to do an AB test of ABM

Posted: Mon Jan 06, 2025 6:08 am
by nishat@264
campaigns or set up a 1 to 1 maybe campaign. Then how will we measure that based on that outcome? And if I have those goals in place, then when I create my content, I have not stored that I can go double check back like, if I include these slides in my deck, does that go back and address our goal?

Is that going to help them? And when we created with that in mind, it's so much easier. It makes it less subjective, it makes it very objective in what I have to create and I can go back and be like, I am doing X, Y, and Z and for each of them, here's the outcome. It's going to drive.

And guess what? I now get so many more people excited czech republic whatsapp resource on wanting to invest in the content or in my programs and supported and it helps drive a lot more sort of buy in internally as well as it hits the goals that it has to reach. Because we have the clear goal is it a pain in the neck to spend, you know, a few days getting that exactly mapped out before we create content?

Yes. If it so much easier and tempting to just go create the content first, then come back also. Yes. But is it worth taking that time and doing that sort of due diligence beforehand? Hack Heck yes. Like don't do it any other way. Like I wouldn't create content any other way without knowing. Here's what I'm trying to do.

Here's the audience, here's how I'll add value for them. And here's how about add value for me, my business.

Daniel Burstein: So I like where you're coming from, setting those goals ahead of time, having almost a value proposition for what you're creating ahead of time. I totally agree. But you mentioned the measurement having the measurement plan in place. And so the thing I want to ask about, and maybe you can help here is the thing I struggle with forecasting right?