What can implementing a branded anniversary email bring us?
Posted: Wed Dec 04, 2024 5:36 am
We have previously talked about which emails are more likely to generate engagement. Today we will focus on one of them, the anniversary email with the brand . We will see what it can offer us and why it is interesting to implement it (if it fits us) in our email marketing strategy.
What is this type of email?
The branded anniversary email, as its name suggests, is the email sent to users in a database when they have been subscribing to the brand or company for “X years”, when they made their first purchase or, for example, when they used their service for the first time. Therefore, we could say that it is an anniversary greeting and its function is to remind the user of the time they have been a customer and to thank them for it.
What can it contribute to our email marketing strategy?
We are talking about a type of email that not many oman mobile phone number list brands and companies have implemented, despite the fact that the process to achieve it is not difficult. What's more, there are three clear reasons why it is a benefit for our email marketing strategy:
• Build customer loyalty: Having this first contact with the user is a good way to make sure that we are top of mind , while showing the excitement that we feel about being able to celebrate the date with them. It is a gesture that shows that we care about the customer and that adds points when it comes to having a good brand image. All of this leads us to have their attention, build customer loyalty and prevent them from leaving for the competition.
• Generate more engagement: As we explained earlier , since this is a communication that users do not receive often, when this email arrives in their inbox, it makes it much more special and they open it. To do this, it is important to make the reason for the message clear in the subject line. Normally, birthday emails or, in this case, anniversary emails, are related to gifts or discounts. If the user detects this just by looking at the subject line, we increase the chances that they will open it to see what we are saying/offering.
• Possibility of achieving transactions: Sending this email can be a good opportunity to achieve a conversion. It is interesting to add some incentive to the greeting that leads the user to make a transaction: gift, discount, special offer, etc. It is about making the most of the engagement that this email has and using it to our own benefit.
How can we implement it?
The branded anniversary email is a type of campaign that we can automate so that it is sent automatically when the date is set. To do this, we must create the program flow, create the filter involved and have the campaign in question designed and laid out so that it is sent to all the countries we want. Then we must test that everything works correctly and then we can schedule the campaign, either at a fixed time or by STO , and launch it.
For example, if we have created a filter that identifies users who have been subscribed for a year, as soon as the specified date arrives, the users in question will enter the program through this filter and the campaign will be sent to them.
What is this type of email?
The branded anniversary email, as its name suggests, is the email sent to users in a database when they have been subscribing to the brand or company for “X years”, when they made their first purchase or, for example, when they used their service for the first time. Therefore, we could say that it is an anniversary greeting and its function is to remind the user of the time they have been a customer and to thank them for it.
What can it contribute to our email marketing strategy?
We are talking about a type of email that not many oman mobile phone number list brands and companies have implemented, despite the fact that the process to achieve it is not difficult. What's more, there are three clear reasons why it is a benefit for our email marketing strategy:
• Build customer loyalty: Having this first contact with the user is a good way to make sure that we are top of mind , while showing the excitement that we feel about being able to celebrate the date with them. It is a gesture that shows that we care about the customer and that adds points when it comes to having a good brand image. All of this leads us to have their attention, build customer loyalty and prevent them from leaving for the competition.
• Generate more engagement: As we explained earlier , since this is a communication that users do not receive often, when this email arrives in their inbox, it makes it much more special and they open it. To do this, it is important to make the reason for the message clear in the subject line. Normally, birthday emails or, in this case, anniversary emails, are related to gifts or discounts. If the user detects this just by looking at the subject line, we increase the chances that they will open it to see what we are saying/offering.
• Possibility of achieving transactions: Sending this email can be a good opportunity to achieve a conversion. It is interesting to add some incentive to the greeting that leads the user to make a transaction: gift, discount, special offer, etc. It is about making the most of the engagement that this email has and using it to our own benefit.
How can we implement it?
The branded anniversary email is a type of campaign that we can automate so that it is sent automatically when the date is set. To do this, we must create the program flow, create the filter involved and have the campaign in question designed and laid out so that it is sent to all the countries we want. Then we must test that everything works correctly and then we can schedule the campaign, either at a fixed time or by STO , and launch it.
For example, if we have created a filter that identifies users who have been subscribed for a year, as soon as the specified date arrives, the users in question will enter the program through this filter and the campaign will be sent to them.