Quality, efficiency, service and safety are the terms we commonly hear when talking about customer satisfaction. Small businesses know that maintaining or retaining a customer is an art. What small businesses don't know or don't commonly do is conduct customer satisfaction surveys to measure customer loyalty.
According to a recent study, organizations or businesses have a 10% higher chance of growth when measuring the Net Promoter Score . Successful organizations commonly mention that retaining customers is more efficient and less expensive than acquiring new customers.
Even after spending time, money, and effort, organizations are faced with churning customers. The best way to avoid this is by developing a customer satisfaction survey to help your company understand exactly what they are doing wrong. In fact, this research method has in recent times become a vital tool for good customer satisfaction, customer experience, and loyalty.
Why satisfaction surveys are important
If you're still not convinced why customer satisfaction surveys luxembourg phone number are important, here are five more reasons that are highly beneficial for businesses of any size.
1. Even the most loyal customer can leave
Customer loyalty, as many organizations say, cannot be bought, it must be earned. According to one study, in the United States, organizations can lose up to 45% of their value if their customers are not satisfied with the service.
This is not rocket science, customers have a lot of choices and your loss can be someone else's gain. One way to keep your customers is to know what is wrong and act on it. As you know, customer satisfaction surveys are what will help you get this information.
I share with you 7 reasons to measure customer satisfaction .
2. Customer satisfaction surveys help you differentiate yourself from other brands
As a customer, let's say you want to buy a television and you've done all the necessary research: doing research on your computer, looking at brochures, etc. And that's why you decide that you want to buy brand A.
Afterwards, but before making your purchase, you visit your friend and mention that you are really excited about buying a television and that you have decided that brand A is the one you want to buy, but he says: “No, friend! The best brand is B. I have a brand B and the store offers excellent service.” Which brand would you buy? The answer is easy, brand B of course.
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