Why Marketing Automation is Important for Your Business
Posted: Mon Jan 06, 2025 5:27 am
HubSpot’s report shows that 76% of businesses use marketing automation, and as Ascend2 points out , marketers’ primary goal is to optimize their strategies through automation.
So why is it so important? According to a 2022 global Statista survey , marketers highlighted five key benefits of marketing automation :
Improved customer experience: For example, sending an automated email with special skincare recommendations and tips to a customer who frequently purchases skincare products from your website will improve the experience.
More efficient use of staff time: For example, instead of manually sending a birthday email to every customer, an automated system does it.
Higher data quality and decision making: Automation tools often come with analytics features, providing insights into customer behavior and campaign performance.
Improved lead generation and nurturing: Marketing automation can help identify leads and nurture them through the sales funnel.
More cost-effective budget usage: Automation optimizes marketing spend by targeting resources more effectively. For example, you can segment your audience using automation to create targeted ads for people who nigeria whatsapp phone number are likely to be interested in your product.
10 Steps to Creating Marketing Automation Strategies
Step 1: Determine Your Marketing Goals
This should always be the first step. Knowing what you want to achieve helps guide all the decisions that follow.
Here's what you need to do:
Identify Your Business Needs: First, ask yourself, “What does my business need most right now?” This could be a variety of goals, such as increasing sales, getting more visitors to your website, gaining more followers on social media, or getting people to sign up for your newsletter.
Set Specific and Realistic Goals: Instead of saying, “I want more website visitors,” say, “I want to increase website traffic by 30% in the next three months .” Make sure your goals are realistic and attainable.
Use SMART Criteria: SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. For example, a SMART goal might be: “Increase email newsletter sign-ups by 15% in the next 4 months.”
SMART goals for marketing automation strategies
Just remember that these goals are not static; they must evolve as your business grows and changes.
So why is it so important? According to a 2022 global Statista survey , marketers highlighted five key benefits of marketing automation :
Improved customer experience: For example, sending an automated email with special skincare recommendations and tips to a customer who frequently purchases skincare products from your website will improve the experience.
More efficient use of staff time: For example, instead of manually sending a birthday email to every customer, an automated system does it.
Higher data quality and decision making: Automation tools often come with analytics features, providing insights into customer behavior and campaign performance.
Improved lead generation and nurturing: Marketing automation can help identify leads and nurture them through the sales funnel.
More cost-effective budget usage: Automation optimizes marketing spend by targeting resources more effectively. For example, you can segment your audience using automation to create targeted ads for people who nigeria whatsapp phone number are likely to be interested in your product.
10 Steps to Creating Marketing Automation Strategies
Step 1: Determine Your Marketing Goals
This should always be the first step. Knowing what you want to achieve helps guide all the decisions that follow.
Here's what you need to do:
Identify Your Business Needs: First, ask yourself, “What does my business need most right now?” This could be a variety of goals, such as increasing sales, getting more visitors to your website, gaining more followers on social media, or getting people to sign up for your newsletter.
Set Specific and Realistic Goals: Instead of saying, “I want more website visitors,” say, “I want to increase website traffic by 30% in the next three months .” Make sure your goals are realistic and attainable.
Use SMART Criteria: SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. For example, a SMART goal might be: “Increase email newsletter sign-ups by 15% in the next 4 months.”
SMART goals for marketing automation strategies
Just remember that these goals are not static; they must evolve as your business grows and changes.