Following trends that are not in line with the organization's values
Posted: Wed Dec 04, 2024 5:35 am
There are companies that make the mistake of following trends on social media even when the purposes or origins of these trends have nothing to do with the product and much less with the values of the organization.
This causes the company's image to gradually wear out or be perceived as something it really is not.
7. Hiring unqualified personnel to manage your social networks
Some businesses make the mistake of having people with insufficient knowledge france whatsapp mobile phone number list of the subject manage their communication channels and social networks in an attempt to save money, without realising that in the long term this “saving” will take its toll and lead to failure.
8. Not having a crisis communication plan
One of the biggest mistakes is not having a crisis communication plan to turn to in order to analyze the options for the procedures to follow. Instead, you wait for a crisis to arise before deciding what to do.
They must anticipate the steps to follow in the event of a crisis, respond immediately and not wait for it to immediately affect the brand image .
9. There is no graphic identity
Another common mistake in communication plans is that there is no graphic identity and that the logo is distorted or incorrectly modified for each social network or channel being used.
There must be uniformity in terms of graphical distinction, as there is a possibility that the user may believe that the social network is wrong.
10. Forgetting to monitor and analyze data
Just as it is important to do everything according to a plan, it is important to periodically analyze the data of each strategy that is carried out.
To do this, we recommend looking at the users' response, analyzing why some objectives were met and others were not, as well as knowing the aspects that can be improved. Monitoring and analysis are important in the communication plan .
11. Choosing social networks that are not in line with or where our target audience is not located
There are poorly designed plans that think that the more social networks a brand has, the better, but that is not the case.
It is not about having more or less, it is about being where you need to be, or rather, being in the media and social networks where the users you want to reach are .
This way your efforts will be stronger and reach your potential customers.
It is important to take the time to make a plan, have a series of steps to follow in case of a crisis and of course have consistency between what you say and what you do.
The values that we seek to project to customers are mission and vision in each of the products.
This causes the company's image to gradually wear out or be perceived as something it really is not.
7. Hiring unqualified personnel to manage your social networks
Some businesses make the mistake of having people with insufficient knowledge france whatsapp mobile phone number list of the subject manage their communication channels and social networks in an attempt to save money, without realising that in the long term this “saving” will take its toll and lead to failure.
8. Not having a crisis communication plan
One of the biggest mistakes is not having a crisis communication plan to turn to in order to analyze the options for the procedures to follow. Instead, you wait for a crisis to arise before deciding what to do.
They must anticipate the steps to follow in the event of a crisis, respond immediately and not wait for it to immediately affect the brand image .
9. There is no graphic identity
Another common mistake in communication plans is that there is no graphic identity and that the logo is distorted or incorrectly modified for each social network or channel being used.
There must be uniformity in terms of graphical distinction, as there is a possibility that the user may believe that the social network is wrong.
10. Forgetting to monitor and analyze data
Just as it is important to do everything according to a plan, it is important to periodically analyze the data of each strategy that is carried out.
To do this, we recommend looking at the users' response, analyzing why some objectives were met and others were not, as well as knowing the aspects that can be improved. Monitoring and analysis are important in the communication plan .
11. Choosing social networks that are not in line with or where our target audience is not located
There are poorly designed plans that think that the more social networks a brand has, the better, but that is not the case.
It is not about having more or less, it is about being where you need to be, or rather, being in the media and social networks where the users you want to reach are .
This way your efforts will be stronger and reach your potential customers.
It is important to take the time to make a plan, have a series of steps to follow in case of a crisis and of course have consistency between what you say and what you do.
The values that we seek to project to customers are mission and vision in each of the products.