Meanwhile, if you’re categorizing your business

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This is really important, because link building is an essential part of SEO, still a very valuable part of SEO, but it's also a slog. So, to the degree that you can leverage other help in your organization, hire an intern and help train them up, work with your PR teams and have them understand it, have multiple people in the organization all sharing this spreadsheet, all understanding what needs to be done next, that is a huge help. I look forward to hearing about your link building prioritization, goals, what you've seen work well, what metrics you've used.


We will see you again next week for another edition of Whiteboard Friday. nigeria business email list Take care. How to Choose Google Business Profile Categories (With Cool Tools!) Local SEO | Search Engines The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Image credit: Danny Sternfeld In creating a Google Business Profile listing for your local business, making a data-based decision is one of the most important steps you’ll be taking. Just how influential are the categories you select? Our recent State of the Local SEO Industry 2020 survey found that, out of all factors, GBP elements (which include categories) have the greatest impact on local pack rankings.


Choose wisely, and these elements help ensure Google views you as a candidate for possible inclusion as a result for a set of search phrases. Choose wrongly, and you can exclude yourself from this vital visibility. Google categories can also play a role in determining which features will be available to you in your Google Business Profile/Google listing. For example, if you’re categorized as a “hotel”, you won’t be able to use Google Posts. If you’re categorized as an educational institution, you won’t be able to receive reviews.


in the auto dealership space, you’ll be allowed to have multiple listings for your departments, and the car makes you vend. Categories impact the attributes that will be associated with your business, the menus you can use, whether booking buttons are available to you, and whether you have primary or secondary hours of operation displayed. In short, your choice of your primary and secondary categories contributes a lot to Google’s understanding and handling of your business. With so much riding on proper categorization, let’s empower you to research your options like a pro today! When and where to choose Google categories In creating a brand new Google Business Profile listing, one of the first things Google asks you to do is to choose a category: And, as Google says, you can change and add more categories later.