It’s an ongoing cycle. I encourage you to reach
Posted: Mon Jan 06, 2025 4:32 am
Use your own GSC data for intrinsic pattern analyses, diagnostics, and growth discovery. But with great data, comes great responsibilities. Make sure you’re finding and understanding the patterns you need to be aware of, such as struggling top 10 tests, underperforming snippets, technical faults, and anything else that deprives you of the success you work so hard to achieve. Ready for more? You'll uncover even more SEO goodness from Izzi and our other MozCon speakers in the MozCon 2020 video bundle. At this year's special low price of $129, this is invaluable content you can access again and again throughout the year to inspire and ignite your SEO strategy How Your Brand Can Earn Media Coverage on NBC News, USA Today, CNBC, and More Content Marketing | Marketing Industry The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
As you might imagine, it’s not easy to get your brand name mentioned in top media outlets. But if you put in the work to engage in content marketing + digital PR, the benefits are massive: High-quality backlinks to your site A significant boost in brand awareness An increase in your brand authority Improved relationships with writers who loved your content I’ll explain how you can earn this type of coverage and its corresponding benefits for your brand. Step 1: Create newsworthy content You probably have an instinctual sense of what qualifies as news, but some of the key newsworthy elements are timeliness, proximity, and significance.
As you can see, they then fell completely from that top position, as it was irrelevant, and Google couldn’t retrieve the correct page for the job. Something similar happened in this next example. The result in position one for a very juicy term with a fantastic CTR suddenly returned a 404, so Google started to rank a different page from that same domain instead, which was associated with a slightly similar but inexact topic. This again wasn’t the correct fit for the query, so the overall performance declined.
This is why it’s so important to look not just at the overall data, but to dig deeper — especially if there’s multiple pages ranking for a keyword — so that you can see exactly what’s happening. Got spam? The final point is not exactly a pattern to consider, but more a wise lesson to wrap up everything I’ve explored in this post. At scale, Google is testing pages in the top 10 results in order to find the best placement based on that performance. With this in mind, why can’t we ask people to go to the SERPs, click on our results, and reap the tasty benefits of that improved position? Or better yet, why don’t we automate this continually for all of our top-10-tested queries? Of course, this approach is heavily spammy, against guidelines, and something against which Google can easily safeguard.
You don’t have to test this either, because Marcus (being the inquisitive SEO he reunion business email list is!) already did. One of his own domains on job advertisements ranks for the focus keyword of “job adverts”, and as you can imagine, this is a highly competitive term that requires a lot of effort to score. It was ranking at position 6.6 and had a decent CTR, but he wanted to optimize it even further and climb those SERPs to position one. He artificially cranked up his CTR using clever methods that ended up earning a “very credible” 36% CTR in position nine.
Soon in position 10, he had a CTR of 56.6%, at which point Google started to catch wind of the spammy manipulation and punted him down the SERPs. Lesson learned. Of course, this was an experiment to understand at which point Google would detect spammy behavior. I wouldn’t encourage carrying out such tactics for personal gain, because it’s in the best interests of your website’s health and status to focus on the quality of your clicks. Even if this test was working well and rankings improved, over time your visitors may not resonate with your content, and Google might recall that that lower position was initially in place for a reason.
your results organically. Leverage the power of snippet optimization in parallel with ongoing domain and content improvements to not only increase the quantity and quality of your clicks, but the very experiences on your website that make an impact to your long-term SEO and business growth. Conclusion To summarize, don’t forget that GSC search performance data gives you the best insight into your website’s true performance. Rank trackers are ideal for competitor research and SERP snapshots, but the position data is only one absolute ranking from one set variable like location and device.
As you might imagine, it’s not easy to get your brand name mentioned in top media outlets. But if you put in the work to engage in content marketing + digital PR, the benefits are massive: High-quality backlinks to your site A significant boost in brand awareness An increase in your brand authority Improved relationships with writers who loved your content I’ll explain how you can earn this type of coverage and its corresponding benefits for your brand. Step 1: Create newsworthy content You probably have an instinctual sense of what qualifies as news, but some of the key newsworthy elements are timeliness, proximity, and significance.
As you can see, they then fell completely from that top position, as it was irrelevant, and Google couldn’t retrieve the correct page for the job. Something similar happened in this next example. The result in position one for a very juicy term with a fantastic CTR suddenly returned a 404, so Google started to rank a different page from that same domain instead, which was associated with a slightly similar but inexact topic. This again wasn’t the correct fit for the query, so the overall performance declined.
This is why it’s so important to look not just at the overall data, but to dig deeper — especially if there’s multiple pages ranking for a keyword — so that you can see exactly what’s happening. Got spam? The final point is not exactly a pattern to consider, but more a wise lesson to wrap up everything I’ve explored in this post. At scale, Google is testing pages in the top 10 results in order to find the best placement based on that performance. With this in mind, why can’t we ask people to go to the SERPs, click on our results, and reap the tasty benefits of that improved position? Or better yet, why don’t we automate this continually for all of our top-10-tested queries? Of course, this approach is heavily spammy, against guidelines, and something against which Google can easily safeguard.
You don’t have to test this either, because Marcus (being the inquisitive SEO he reunion business email list is!) already did. One of his own domains on job advertisements ranks for the focus keyword of “job adverts”, and as you can imagine, this is a highly competitive term that requires a lot of effort to score. It was ranking at position 6.6 and had a decent CTR, but he wanted to optimize it even further and climb those SERPs to position one. He artificially cranked up his CTR using clever methods that ended up earning a “very credible” 36% CTR in position nine.
Soon in position 10, he had a CTR of 56.6%, at which point Google started to catch wind of the spammy manipulation and punted him down the SERPs. Lesson learned. Of course, this was an experiment to understand at which point Google would detect spammy behavior. I wouldn’t encourage carrying out such tactics for personal gain, because it’s in the best interests of your website’s health and status to focus on the quality of your clicks. Even if this test was working well and rankings improved, over time your visitors may not resonate with your content, and Google might recall that that lower position was initially in place for a reason.
your results organically. Leverage the power of snippet optimization in parallel with ongoing domain and content improvements to not only increase the quantity and quality of your clicks, but the very experiences on your website that make an impact to your long-term SEO and business growth. Conclusion To summarize, don’t forget that GSC search performance data gives you the best insight into your website’s true performance. Rank trackers are ideal for competitor research and SERP snapshots, but the position data is only one absolute ranking from one set variable like location and device.