We also need to understand that every SEO project
Posted: Mon Jan 06, 2025 4:31 am
Let's talk about things that they care about, and I promise you that is not canonicalization or SSL encryption and HTTPS. They're thinking about ROI and their customers and operational costs. Let's translate and speak their language. Now this could also mean using analogies that they can relate to or visual examples and data visualizations that tell the story of search better than words ever could. Help them understand. Meet them in the middle. 3. Seek greater perspective Now let's seek greater perspective.
So what this means is SEO does not or should not operate in a silo. We're one sudan business email list small piece of your client's much larger marketing mix. They have to think about the big picture. A lot of times our clients aren't just dedicated to SEO. They're not even dedicated to just digital sometimes. A lot of times they have to think about how all the pieces fit together. So we need to have the humility to understand where search fits into that and ladder our SEO goals up to the brand goals, campaign goals, business and revenue goals.
we recommend comes with a time and a cost associated with it. Everything we recommend to a CMO is an opportunity cost as well for something else that they could be working on. So we need to show them where search fits into that and how to make those hard choices. Sometimes SEO doesn't need to be the leader. Sometimes we're the follower, and that's okay. 4. Get buy-in The next tool in your toolkit is to get buy-in.
So what this means is SEO does not or should not operate in a silo. We're one sudan business email list small piece of your client's much larger marketing mix. They have to think about the big picture. A lot of times our clients aren't just dedicated to SEO. They're not even dedicated to just digital sometimes. A lot of times they have to think about how all the pieces fit together. So we need to have the humility to understand where search fits into that and ladder our SEO goals up to the brand goals, campaign goals, business and revenue goals.
we recommend comes with a time and a cost associated with it. Everything we recommend to a CMO is an opportunity cost as well for something else that they could be working on. So we need to show them where search fits into that and how to make those hard choices. Sometimes SEO doesn't need to be the leader. Sometimes we're the follower, and that's okay. 4. Get buy-in The next tool in your toolkit is to get buy-in.