Faced with this growing commercial demand, companies are preparing to stock up on merchandise and thus satisfy all the needs of their customers. However, apart from this, they focus their attention on Christmas messages, but there is one topic in particular to which each brand and company must pay special attention: marketing strategies to achieve those desired sales during these months of the year.
For this reason, during this time, we focus chinese malaysia cell phone number data on activating that part of marketing geared towards the current festivities, and we are referring to Christmas marketing. And if you have never heard of it, you are in the right place and time, because today we are going to talk to you about it and how you can get the most out of it and thus achieve an increase in sales for yourself, as well as make your customers happy this Christmas.
What is Christmas marketing?
BluCactus - man with christmas giftsChristmas marketing is a campaign made up of various strategies , such as the aim of attracting people who are not customers and those who have purchased at some point, to convince them to make purchases of products typical of the season or with the aim of using them during these December dates.
In these last months of the year, company employees usually receive an increase in income for the work they have done during the year, so it is common to reserve a percentage of that money for the budget for gifts, personal items, self-gifts, even home improvements, including Christmas decorations, among others.
It should also be noted that during this time the number of meetings with friends and family increases, which also implies an increase in the consumption of drinks and food, as well as the search for special and typical ingredients and dishes of the date.
Therefore, in response to this need, brands , businesses and companies have the opportunity to engage people with seasonal products, discounts, special editions, promotions, contests, among others, that are attractive to the customer.
Christmas Marketing Objectives
BluCactus - man with christmas giftsThe main objective of Christmas marketing is to increase the income of a brand or company through sales at this time of year, thanks to the connection they have with people due to the emotional connection established based on Christmas traditions , customs, festive atmosphere, as well as the affections themselves and the implicit religious aspect of this date , which will help boost purchases by people who receive the advertising messages created to connect.
And without these messages, which must be very well crafted in order to reach the hearts and minds of consumers and encourage them to buy what they want so much for themselves and their loved ones with the conviction that, by making certain purchases, they will contribute to having a happier and more joyful holiday season.
How to do marketing at Christmas?
BluCactus - woman with christmas objectsThe key here is anticipation. Christmas campaigns are currently starting much earlier than usual in other years, as we can even see that at the end of summer, many brands begin to launch messages alluding to the arrival of this season, while announcing offers and special products.
This is done with the intention of starting to plant in the mind of the client or user the idea of the proximity of this time and that the more in advance they have with respect to the gift list, the better it will be for them, as well as even managing to save when buying.
And as part of the strategies , Christmas decorations play an important role, since when entering a store or shop, and finding the same one decked out in baubles, lights, garlands and Christmas carols, it will immediately connect the person with Christmas, making them feel like it has already arrived and encouraging them to make purchases, even if they are small, so as not to feel like everything was left for the last minute.
Christmas marketing strategies to use to increase sales
Update your online catalog in advanceBluCactus - woman with christmas objects
One of the goals of Christmas marketing is to get people to plan ahead and make purchases in advance, so it is common for them to start looking for options for items months in advance, and thus establish a budget. Therefore, having an updated catalog is a great help for your customers so they can start their purchasing processes much earlier with calm and serenity.
Appeal to emotions
As we mentioned, these dates are to connect with emotions, as it is a religious celebration, linked to family values, as well as kindness, the ability to share, among others, which give brands an opportunity to create campaigns where awakening these emotions is the premise so that in addition to creating a motivating message, you can also induce purchases.
Establish alliances
BluCactus - woman with christmas objects
In the same order of the above, it is ideal that you establish alliances, perhaps with some NGO, or charity or aid institution for people with fewer resources, where a percentage of the sales of a certain product or during the dates, goes to help these people and thus also boost the purchase intention of customers based on the sense of help and charity typical of those dates.
Promotions and discounts
This is a bit of an obvious strategy, but it's always a good idea to keep it in mind, as some brands don't consider it a time to lower prices, but rather, take advantage of all possible sales. That's why you can take advantage of days like Black Friday or the weeks before Christmas to create that urgency to buy in advance and even have the opportunity to save by taking advantage of current offers.
