Entertainment and creativity

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On TikTok, brands should not think like advertisers, but like creators . Entertainment is the foundation of the platform, but it has to be accompanied by creativity to stand out.

In this way, 47% of sales obtained from ads come from campaigns focused on creativity , above any other element.

2. Choose the platform tools and optimize the budget
To ensure the best use of your budget, TikTok offers a malta phone number data number of marketing tools and levers such as targeting, bidding and optimization. These include targeting based on interests, behaviors and hashtags for automated creative optimization (ACO).

One of the most popular alternatives is Spark Ads , which is organic content from brands on the platform and from other creators such as TopView or In-Feed Ads on the “For You” channel, along with other user-generated content. Available as auction or reservation ads, they include interactive features , such as clicking the “+” to follow an account directly or swiping left to visit the profile page.

3. The best options
According to TikTok, the ideal length is 21 to 34 seconds, as they have 280% more conversions. Adding a call to action is also important, as is the pace of the videos, which should be fast and, if possible, mix scenes.

Including closed captions , that is, words and phrases in text that accompany the video image, will help reinforce what is being seen and ensure that the user is completely immersed in the screen. Resolution is important, despite the informality and proximity of TikTok, so a quality of 720p or higher is recommended.