Automated Emails: How to adapt them according to seasonality.
Posted: Wed Dec 04, 2024 5:26 am
In our last blog post, we presented 7 actions to optimize our Automated Emails . One of these talked about the importance of adapting the content of our campaigns according to the seasonality in which we find ourselves, since this has proven to be a very useful action for our subscribers to see that we offer them relevant and well-crafted content.
So, in this post we will learn the best actions to carry out this type of campaigns, with the aim that our users see that we take care of our actions with content adapted to the calendar .
So, the actions we can use to make the content of our automations relevant to seasonality are:
Automated
1. Change the shipping strategy.
This point consists of modifying the launches of the automated ones depending on the time of year . This means that our deliveries should be different depending on whether there are holidays or not. If we take into account the behavior of our subscribers, we will realize that when holidays or special days approach, they subscribe to our newsletter with the aim of obtaining a discount on their purchase, and even to find out which items are in fashion.
Therefore, around these dates we will have to change canada mobile phone number list aspects such as our shipping frequency, our abandoned cart automation or temporary promotional discounts with the aim of getting our subscribers to make the purchase before the period ends and they are no longer interested in the product.
For example, if during the year we have a strategy of sending two automated abandoned cart emails one day and three days after the customer leaves products in their cart, on Black Friday it will not make any sense for our customers to receive the automated emails one and three days later, because Black Friday will have ended and the product they wanted will no longer be on sale. Therefore, what we should do in this case would be to schedule an automated abandoned cart email for the same day and try to get our subscriber to make the purchase before the day ends.
So, in this post we will learn the best actions to carry out this type of campaigns, with the aim that our users see that we take care of our actions with content adapted to the calendar .
So, the actions we can use to make the content of our automations relevant to seasonality are:
Automated
1. Change the shipping strategy.
This point consists of modifying the launches of the automated ones depending on the time of year . This means that our deliveries should be different depending on whether there are holidays or not. If we take into account the behavior of our subscribers, we will realize that when holidays or special days approach, they subscribe to our newsletter with the aim of obtaining a discount on their purchase, and even to find out which items are in fashion.
Therefore, around these dates we will have to change canada mobile phone number list aspects such as our shipping frequency, our abandoned cart automation or temporary promotional discounts with the aim of getting our subscribers to make the purchase before the period ends and they are no longer interested in the product.
For example, if during the year we have a strategy of sending two automated abandoned cart emails one day and three days after the customer leaves products in their cart, on Black Friday it will not make any sense for our customers to receive the automated emails one and three days later, because Black Friday will have ended and the product they wanted will no longer be on sale. Therefore, what we should do in this case would be to schedule an automated abandoned cart email for the same day and try to get our subscriber to make the purchase before the day ends.