How to generate leads in WordPress?

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Did you know that there is a way to generate  leads  in  WordPress ? No? Although it is a lesser-known method, it is an excellent strategy for taking advantage of the opportunities offered by this CMS (content generation system).

After all, if we talk about  digital marketing , we are talking kuwait whatsapp number database about creating business opportunities for your company and, for that, you will need the help of leads.

In this article, we will tell you:

Leads in WordPress: main ways to capture leads
External tools vs. plugins
How to create a landing page in WordPress
Elements for conversion
Lead generation: precautions and tips you need to know
Keep reading and check it out!

Leads in WordPress: main ways to capture leads
As mentioned before, generating leads on WordPress is a strategy that few people know about. In fact, when we talk about this topic, automation tools and even  landing pages immediately come to mind. However, just like these mechanisms, WordPress has a lot to offer, after all, it is the most widely used CMS in the world – around 30% of websites on the internet use its content management system  .

But you may still be wondering: how do you generate leads in WordPress? Don’t worry, we’ll show you two ways: external tools and plugins.

External tools
External tools, which can be free or paid, are nothing more than pop-ups that help you capture leads. Some examples of the most commonly used external tools are:

Hello Bar
Get Site Control
Intercom   
Sumo Me

However, you need to know what you are looking for in order to identify the right tool. Hello Bar, for example, has a very good number of pop-up styles, while with Get Site Control you can choose the pages on which you will place the pop-ups, and even differentiate them according to the  traffic source .

If it is a personal blog, the best options would be Sumo Me or Hello Bar. For more sophisticated projects, Hello Bar and Get Site Control are great options. Finally, for complex projects, such as for companies, the best option would be  Intercom .

Plugins
A plugin is like software, more specifically a code, that you install on WordPress itself. Furthermore, using plugins to capture  leads  is one of the best-known and easiest ways to achieve this goal.

The best-known pop-up systems for plugins are  OptinMonster  and  Pop-up Maker . Both are installed within WordPress, and to manage them, simply log in to the platform. Then, you will access the administrative panel and find an option with the name of one of the two plugins.

This way, you will be able to control the layout, which text will be displayed, how leads will be captured by WordPress, etc.

External tools vs. plugins
Now that you know the two ways to generate  leads  in WordPress, you may be wondering which one to use: external tools or plugins? This depends a lot on your goals and experience, but it is more common to use external tools.

With external tools, you will not depend on the platform and will only install the Javascript code. In addition, depending on the plugins,  WordPress  may become slower, harming organic traffic and user experience.

How to create a landing page in WordPress
To develop a lead capture page on WordPress, your website must be created with the same company's platform. This is because the landing page will use resources from this tool. If this step is already taken care of, then check out the step-by-step guide we have prepared to guide you through this infallible marketing strategy .

Elementor
WordPress provides a free plugin for creating capture pages. As mentioned above, when you are logged into your account, go to the Plugins tab. Choose the Add New option and you will be directed to the Install Plugins section. Search for and install Elementor . Finally, activate the feature.