What to post on social media?
Posted: Sun Jan 05, 2025 10:41 am
The increased use of social media by people has required companies to modify and create new ways of interacting with their consumers.
According to Statista, Facebook, for example, has 2.07 billion active users . For communication between the company and the consumer to achieve good results, it is important to be present and develop strategies for monitoring and managing the published content.
Engagement is extremely difficult to achieve. Social media bots and algorithms change daily, introducing little organic content. Changes to business profiles on social media require a different investment for each business.
It is important for a company to understand that it must be present where its audience is. And the main objective of a company with social networks is to make itself known and strengthen relationships with customers.
Through effective digital marketing efforts and a correct strategy for managing social media, the company will be able to show itself to its audience as an authority in the field, facilitating interaction. By producing relevant content, these people will be engaged and encouraged to spread the word about your brand to their network of relationships, expanding its reach.
By now, you’ve realized how important it is to be on social media. In this post, we’ve put together some of the most common questions people ask about the relationship between companies and social media. If you have any questions, send us a message or leave a comment at the end of the post.
Which social networks should my company be present on?
To answer this question, you need to know your audience's profile very well and find out which networks these people are most present and active on.
Additionally, you need to find out which social networks are also capable of bringing the most return to your company.
Facebook, for example, is quite broad in terms of audience and types of posts. That's why most companies need to be there.
Instagram is more suitable for companies that have a younger audience. The products of these companies are best advertised through images and videos. An example of Instagram is clothing or shoe factories.
On the other hand, LinkedIn is recommended for companies that have more corporate clients, such as sugar and alcohol companies.
The content you create on social media depends a lot on your audience. Understand that the content you create must be attractive to potential consumers of your business. Therefore, stop advertising your products. In addition to boring your followers, this is not relevant to the vast majority of people, who are looking for content, not advertising.
Think, for example, of a person who wants to learn a little more kenya whatsapp number database about the benefits of apples. When they visit a website for a farm that produces apples, what will they do if the text is full of advertising and catchphrases? Obviously, they will leave the website.
That’s why it’s important to build something that really makes a difference in the lives of your potential customers. Your content should be informative and relevant, not just another text that follows SEO rules.
Present a unique feature and win over your audience with it. To achieve this goal, it is worth using a rule from the Pareto Principle. This concept takes into account that 80% of posts should be content to attract visitors and followers. The remaining 20% needs to convince these people to, at the very least, get in touch with your company.
How do I analyze my results?
To know whether the strategy and management of social networks are having a positive effect on the company, it is necessary to measure and analyze the data from the actions.
The advantage of digital marketing is that everything is recorded, making it easier to obtain results. However, you need to be careful about what to measure and how to interpret the information.
Vanity metrics is a digital marketing term that indicates that the results are positive. But in reality, the strategy did not add anything to the company.
If a campaign increased the number of likes on your Facebook page, what matters is how many users became consumers.
How do I do all this efficiently?
To identify which social networks to invest in, create attractive posts that convert into sales and measure the efficiency of all this, it is necessary to adopt correct social media management.
Defining a good strategy will add competitive advantages to your company, strengthening the brand in front of your audience, differentiating yourself from the competition and operating in segmented markets , maximizing profits.
According to Statista, Facebook, for example, has 2.07 billion active users . For communication between the company and the consumer to achieve good results, it is important to be present and develop strategies for monitoring and managing the published content.
Engagement is extremely difficult to achieve. Social media bots and algorithms change daily, introducing little organic content. Changes to business profiles on social media require a different investment for each business.
It is important for a company to understand that it must be present where its audience is. And the main objective of a company with social networks is to make itself known and strengthen relationships with customers.
Through effective digital marketing efforts and a correct strategy for managing social media, the company will be able to show itself to its audience as an authority in the field, facilitating interaction. By producing relevant content, these people will be engaged and encouraged to spread the word about your brand to their network of relationships, expanding its reach.
By now, you’ve realized how important it is to be on social media. In this post, we’ve put together some of the most common questions people ask about the relationship between companies and social media. If you have any questions, send us a message or leave a comment at the end of the post.
Which social networks should my company be present on?
To answer this question, you need to know your audience's profile very well and find out which networks these people are most present and active on.
Additionally, you need to find out which social networks are also capable of bringing the most return to your company.
Facebook, for example, is quite broad in terms of audience and types of posts. That's why most companies need to be there.
Instagram is more suitable for companies that have a younger audience. The products of these companies are best advertised through images and videos. An example of Instagram is clothing or shoe factories.
On the other hand, LinkedIn is recommended for companies that have more corporate clients, such as sugar and alcohol companies.
The content you create on social media depends a lot on your audience. Understand that the content you create must be attractive to potential consumers of your business. Therefore, stop advertising your products. In addition to boring your followers, this is not relevant to the vast majority of people, who are looking for content, not advertising.
Think, for example, of a person who wants to learn a little more kenya whatsapp number database about the benefits of apples. When they visit a website for a farm that produces apples, what will they do if the text is full of advertising and catchphrases? Obviously, they will leave the website.
That’s why it’s important to build something that really makes a difference in the lives of your potential customers. Your content should be informative and relevant, not just another text that follows SEO rules.
Present a unique feature and win over your audience with it. To achieve this goal, it is worth using a rule from the Pareto Principle. This concept takes into account that 80% of posts should be content to attract visitors and followers. The remaining 20% needs to convince these people to, at the very least, get in touch with your company.
How do I analyze my results?
To know whether the strategy and management of social networks are having a positive effect on the company, it is necessary to measure and analyze the data from the actions.
The advantage of digital marketing is that everything is recorded, making it easier to obtain results. However, you need to be careful about what to measure and how to interpret the information.
Vanity metrics is a digital marketing term that indicates that the results are positive. But in reality, the strategy did not add anything to the company.
If a campaign increased the number of likes on your Facebook page, what matters is how many users became consumers.
How do I do all this efficiently?
To identify which social networks to invest in, create attractive posts that convert into sales and measure the efficiency of all this, it is necessary to adopt correct social media management.
Defining a good strategy will add competitive advantages to your company, strengthening the brand in front of your audience, differentiating yourself from the competition and operating in segmented markets , maximizing profits.