What is Meta Ads ASC?
Posted: Wed Dec 04, 2024 5:25 am
Recently, one campaign that has been gaining attention in the Meta Ads (formerly Facebook Ads) world is the "ASC (Advantage+ Shopping Campaign)."
ASC is an advertising campaign that utilizes the powerful Meta (formerly Facebook) platform, and is specifically focused on generating conversions.
This article is aimed at those who are just starting to use advertising, or those who are already using advertising but want to achieve even greater results. It explains the overview of ASC Meta Advertising, the differences with conventional versions, its advantages and disadvantages, and how to use it effectively.
If you are considering implementing an Advantage+ shopping campaign, please read to the end.
Table of Contents [ show ]
What is Meta Ads ASC ?
ASC stands for "Advantage+ Shopping Campaign" and refers to an advertising campaign run by Meta, the company that operates Facebook and Instagram. It is an advertising method that has been attracting attention in recent years in the field of digital marketing.
As the name shopping campaign australia business email list suggests, this type of campaign was developed primarily for e-commerce (D2C, single-item mail order, etc.).
Unlike traditional advertising formats, ad delivery and settings are automated using the latest AI technology, which allows us to efficiently deliver optimal ads that are customized based on user behavior data and interests.
The main feature is that targeting is automatic, reducing operational man-hours.
Since it's all about creativity, the correct approach is to test a number of combinations of copy and design to find the right creative. By using it well, you can sometimes get better results than audience delivery to core audiences
that have been repeatedly tested for interests .
If you are a beginner to Meta Ads, or even to advertising management in general, it is a good idea to start with ASC.
Features of Meta Ads ASC and its differences from previous versions
ASC Meta Ads have evolved in many ways compared to traditional campaigns, but the biggest difference is automation through machine learning.
In this chapter, we will explain in detail the features of ASC Meta Ads and the differences from previous versions.
The biggest difference from traditional campaigns is automation
The biggest feature of ASC Meta Ads is that it uses the latest machine learning models to automate ad delivery and settings.
ASC utilizes data accumulated in advertising accounts to automatically select delivery destinations, targeting, and advertising creatives, enabling it to deliver ads to the most effective targets.
In traditional campaigns, all of this had to be set up manually, which required a lot of time and effort for detailed adjustments and management.
However, with ASC Meta Ads, these tasks are automated, and advertisers simply select the country of delivery, and the machine learning model will then determine the optimal settings.
This makes it possible to deliver ads effectively while significantly reducing the workload of the operator.
ASC is an advertising campaign that utilizes the powerful Meta (formerly Facebook) platform, and is specifically focused on generating conversions.
This article is aimed at those who are just starting to use advertising, or those who are already using advertising but want to achieve even greater results. It explains the overview of ASC Meta Advertising, the differences with conventional versions, its advantages and disadvantages, and how to use it effectively.
If you are considering implementing an Advantage+ shopping campaign, please read to the end.
Table of Contents [ show ]
What is Meta Ads ASC ?
ASC stands for "Advantage+ Shopping Campaign" and refers to an advertising campaign run by Meta, the company that operates Facebook and Instagram. It is an advertising method that has been attracting attention in recent years in the field of digital marketing.
As the name shopping campaign australia business email list suggests, this type of campaign was developed primarily for e-commerce (D2C, single-item mail order, etc.).
Unlike traditional advertising formats, ad delivery and settings are automated using the latest AI technology, which allows us to efficiently deliver optimal ads that are customized based on user behavior data and interests.
The main feature is that targeting is automatic, reducing operational man-hours.
Since it's all about creativity, the correct approach is to test a number of combinations of copy and design to find the right creative. By using it well, you can sometimes get better results than audience delivery to core audiences
that have been repeatedly tested for interests .
If you are a beginner to Meta Ads, or even to advertising management in general, it is a good idea to start with ASC.
Features of Meta Ads ASC and its differences from previous versions
ASC Meta Ads have evolved in many ways compared to traditional campaigns, but the biggest difference is automation through machine learning.
In this chapter, we will explain in detail the features of ASC Meta Ads and the differences from previous versions.
The biggest difference from traditional campaigns is automation
The biggest feature of ASC Meta Ads is that it uses the latest machine learning models to automate ad delivery and settings.
ASC utilizes data accumulated in advertising accounts to automatically select delivery destinations, targeting, and advertising creatives, enabling it to deliver ads to the most effective targets.
In traditional campaigns, all of this had to be set up manually, which required a lot of time and effort for detailed adjustments and management.
However, with ASC Meta Ads, these tasks are automated, and advertisers simply select the country of delivery, and the machine learning model will then determine the optimal settings.
This makes it possible to deliver ads effectively while significantly reducing the workload of the operator.