Study – IT decision-maker expectations regarding your Marketing strategy
Posted: Sun Jan 05, 2025 10:24 am
How does the IT decision-maker find out about a supplier?
The IT decision-maker needs to be reassured
marketing strategy - the expectations of the IT decision-maker
In this study carried out by CMIT and IT Social , we note that only 53% of IT decision-makers are content to consult the content of a supplier to find out about its offers and expertise.
80% of IT decision-makers prefer to get information by contacting their peers directly – competitors, partners or customers.
In other words, to attract IT decision-makers, you need to turn your best customers into ambassadors .
IT decision maker's sources of information for your marketing strategy
The IT decision-maker gets information offline…
As we like to regularly remind our clients, an effective Marketing strategy is a namibia email list strategy that integrates a digital part but also offline actions.
The CMIT study indicated that 73% of IT decision-makers appreciate finding out about a supplier within business clubs.
66% of IT decision-makers appreciate trade shows, 64% like to have a one-to-one meeting with the supplier and 62% like to participate in a supplier event such as a breakfast or open house.
… and the IT decision-maker gets information online!
Offline actions are very useful to attract the IT decision-maker who already knows you a little and who has ultimately already identified you as a possible solution.
For decision-makers who don't know you, it is essential to carry out online marketing actions to attract their attention from the start of their purchasing process.
B2B lead generation stats
61% of B2B decision-makers start their purchasing process on a search engine.
The Internet plays a major role in the B2B buyer's thinking, especially in IT where the decision-maker is naturally more connected.
The study found that 60% of IT decision-makers like to find out about a supplier on social networks. 42% also like to get information via email .
Note that only 18% of IT decision-makers support telephone solicitations…!
What marketing content does the IT decision-maker like to consult during the purchasing process?
marketing content consulted by the IT decision-maker in their purchasing considerations
The trend here is very clear: the IT decision-maker expects your Marketing strategy to offer him objective content that really helps him in his purchasing decision-making.
72% of IT decision-makers appreciate consulting expert opinions and feedback when considering their purchases.
62% like to consult white papers and 60% market research.
Do you want to build a marketing strategy to attract IT decision-makers? Discover our Inbound Marketing Guide for Innovative Companies!
56% of IT decision-makers like to consult the supplier's website. This is ultimately quite low, but it comes from the fact that the majority of B2B companies are still content today to put a showcase website online... !
Your marketing strategy must also be very visual to appeal to IT decision-makers who favor infographic, video and webinar type content.
Who is the preferred contact for the IT decision-maker to discuss?
key contacts for the IT decision-maker in the purchasing journey
If you manage to attract the attention of the IT decision-maker through your marketing strategy, you will be able to get an appointment.
Don't miss out and let him meet the right person.
The IT decision-maker needs to be reassured
marketing strategy - the expectations of the IT decision-maker
In this study carried out by CMIT and IT Social , we note that only 53% of IT decision-makers are content to consult the content of a supplier to find out about its offers and expertise.
80% of IT decision-makers prefer to get information by contacting their peers directly – competitors, partners or customers.
In other words, to attract IT decision-makers, you need to turn your best customers into ambassadors .
IT decision maker's sources of information for your marketing strategy
The IT decision-maker gets information offline…
As we like to regularly remind our clients, an effective Marketing strategy is a namibia email list strategy that integrates a digital part but also offline actions.
The CMIT study indicated that 73% of IT decision-makers appreciate finding out about a supplier within business clubs.
66% of IT decision-makers appreciate trade shows, 64% like to have a one-to-one meeting with the supplier and 62% like to participate in a supplier event such as a breakfast or open house.
… and the IT decision-maker gets information online!
Offline actions are very useful to attract the IT decision-maker who already knows you a little and who has ultimately already identified you as a possible solution.
For decision-makers who don't know you, it is essential to carry out online marketing actions to attract their attention from the start of their purchasing process.
B2B lead generation stats
61% of B2B decision-makers start their purchasing process on a search engine.
The Internet plays a major role in the B2B buyer's thinking, especially in IT where the decision-maker is naturally more connected.
The study found that 60% of IT decision-makers like to find out about a supplier on social networks. 42% also like to get information via email .
Note that only 18% of IT decision-makers support telephone solicitations…!
What marketing content does the IT decision-maker like to consult during the purchasing process?
marketing content consulted by the IT decision-maker in their purchasing considerations
The trend here is very clear: the IT decision-maker expects your Marketing strategy to offer him objective content that really helps him in his purchasing decision-making.
72% of IT decision-makers appreciate consulting expert opinions and feedback when considering their purchases.
62% like to consult white papers and 60% market research.
Do you want to build a marketing strategy to attract IT decision-makers? Discover our Inbound Marketing Guide for Innovative Companies!
56% of IT decision-makers like to consult the supplier's website. This is ultimately quite low, but it comes from the fact that the majority of B2B companies are still content today to put a showcase website online... !
Your marketing strategy must also be very visual to appeal to IT decision-makers who favor infographic, video and webinar type content.
Who is the preferred contact for the IT decision-maker to discuss?
key contacts for the IT decision-maker in the purchasing journey
If you manage to attract the attention of the IT decision-maker through your marketing strategy, you will be able to get an appointment.
Don't miss out and let him meet the right person.