Your Website Is Not Generating Leads? 5 Probable Reasons
Posted: Sun Jan 05, 2025 10:06 am
1. Your Lead Generation Forms Are Bad
The form is the most fundamental element of your B2B lead generation strategy : without a form, you cannot generate leads.
I see two common mistakes B2B companies make when it comes to lead generation forms:
Some companies simply put a contact form on their website. This is not enough.
Other companies integrate several lead generation forms on their website but the information requested is not adapted to the nature of the compensation and the position of the visitor in the purchasing journey.
To go further here, Sébastien wrote an article which presents you with the 4 reasons why no one fills out your lead generation forms .
2. Your Call-to-Actions are not Visible
To generate leads on your website, you must integrate a call-to-action button into each of the pages of your website.
A good Call-to-Action is a button that is visible, eye-catching, and presents at a malta email list glance the added value that clicking will generate.
To optimize the performance of your lead generation strategy, consider doing A/B Tests to determine which Call-to-Action format works best.
Here is an example of a Call-to-Action that we use for the agency and that performs well:
New call-to-action
3. Your Landing Pages Are Not Optimized
Many B2B companies make the mistake of building their Landing Pages like any other page on their website.
If you're not generating enough leads, it's probably because your landing pages aren't tailored to your needs.
There are a few important rules to follow to optimize the conversion rate of your Landing Pages :
You must create a Landing Page for each Marketing campaign;
You need to limit distractions on your Landing Page;
You must present the added value of your offer;
4. Your Visitors Are Not Qualified
This is also a very common problem.
To generate B2B leads, it is essential to know your target, their expectations, needs and issues.
This is important because you need to leverage them in your content to attract qualified visitors.
The key here is to work on what are called Personas with the marketing and sales departments. Objective: to define in detail the typical profile of the ideal prospect.
If your visitors are not qualified, your content will not provide enough value and the experience on your site will not be contextualized enough to convert them into leads.
5. Your Content Offerings Are Not Suitable
To convert your website visitors into leads, you need to convince them to give you their contact information in exchange for a fee.
If you're having trouble generating leads, it's probably because the offers you're providing aren't providing value to your visitors.
The content offerings you provide on your website should be tailored to the maturity level of your visitors.
How many times am I offered a demo or a quote when I arrive on a website when I don't even know the brand? This is clearly not the right time!
The form is the most fundamental element of your B2B lead generation strategy : without a form, you cannot generate leads.
I see two common mistakes B2B companies make when it comes to lead generation forms:
Some companies simply put a contact form on their website. This is not enough.
Other companies integrate several lead generation forms on their website but the information requested is not adapted to the nature of the compensation and the position of the visitor in the purchasing journey.
To go further here, Sébastien wrote an article which presents you with the 4 reasons why no one fills out your lead generation forms .
2. Your Call-to-Actions are not Visible
To generate leads on your website, you must integrate a call-to-action button into each of the pages of your website.
A good Call-to-Action is a button that is visible, eye-catching, and presents at a malta email list glance the added value that clicking will generate.
To optimize the performance of your lead generation strategy, consider doing A/B Tests to determine which Call-to-Action format works best.
Here is an example of a Call-to-Action that we use for the agency and that performs well:
New call-to-action
3. Your Landing Pages Are Not Optimized
Many B2B companies make the mistake of building their Landing Pages like any other page on their website.
If you're not generating enough leads, it's probably because your landing pages aren't tailored to your needs.
There are a few important rules to follow to optimize the conversion rate of your Landing Pages :
You must create a Landing Page for each Marketing campaign;
You need to limit distractions on your Landing Page;
You must present the added value of your offer;
4. Your Visitors Are Not Qualified
This is also a very common problem.
To generate B2B leads, it is essential to know your target, their expectations, needs and issues.
This is important because you need to leverage them in your content to attract qualified visitors.
The key here is to work on what are called Personas with the marketing and sales departments. Objective: to define in detail the typical profile of the ideal prospect.
If your visitors are not qualified, your content will not provide enough value and the experience on your site will not be contextualized enough to convert them into leads.
5. Your Content Offerings Are Not Suitable
To convert your website visitors into leads, you need to convince them to give you their contact information in exchange for a fee.
If you're having trouble generating leads, it's probably because the offers you're providing aren't providing value to your visitors.
The content offerings you provide on your website should be tailored to the maturity level of your visitors.
How many times am I offered a demo or a quote when I arrive on a website when I don't even know the brand? This is clearly not the right time!