How to make an efficient landing page
Posted: Sun Jan 05, 2025 9:49 am
Inbound Marketing is one of the most discussed digital marketing methodologies today, and one of its main tools is the landing page. Even if you don't work with Inbound Marketing fully, if you have a website or blog and want to convert your visits into results, whatever they may be, you should pay special attention to landing pages. As the name suggests, landing comes from the English verb to land , which means to land. Thus, the public can arrive through search tools and “land” on the website, thus being the first impression, the first japan whatsapp number database contact people have with the page. Therefore, all communication must be designed so that the customer takes the desired action, whether it be buying a product or service or filling out a registration form. Ultimately, all paths must lead to conversion.
Landing pages may seem like a complicated concept, but structuring this type of content to be functional and to make the website achieve its goals is something that depends on a few simple steps, check it out:
Tips for an efficient landing page
1 – Make good titles and subtitles
More than 90% of people who browse the internet only read the title and subtitle. This is when the customer decides whether to read the rest of the content or leave the site. Therefore, these texts must be very clear and objective to attract this visitor. A dose of creativity to arouse curiosity also goes a long way.
2 – Text in topics and with simple language
When describing a product or service, present its advantages and differences in short, quick-to-read topics. Avoid technical and complicated terms. Use language that is close to your target audience and bold the words that are likely to attract the attention of these people.
3 – Image is essential
Invest in a good image and, most importantly, one that clearly relates to the product presented in the text. Using image banks can be a good option, as long as the content of the image adds value to the text describing the product. It is worth using editing programs to make the images more attractive.
4 – The importance of the form
The longer the form, the fewer conversions. When creating the form, ask only the questions that are strictly necessary to avoid discouraging the customer from filling it out. Always think about the objective of each question and what kind of information it can provide for the business.
Landing pages may seem like a complicated concept, but structuring this type of content to be functional and to make the website achieve its goals is something that depends on a few simple steps, check it out:
Tips for an efficient landing page
1 – Make good titles and subtitles
More than 90% of people who browse the internet only read the title and subtitle. This is when the customer decides whether to read the rest of the content or leave the site. Therefore, these texts must be very clear and objective to attract this visitor. A dose of creativity to arouse curiosity also goes a long way.
2 – Text in topics and with simple language
When describing a product or service, present its advantages and differences in short, quick-to-read topics. Avoid technical and complicated terms. Use language that is close to your target audience and bold the words that are likely to attract the attention of these people.
3 – Image is essential
Invest in a good image and, most importantly, one that clearly relates to the product presented in the text. Using image banks can be a good option, as long as the content of the image adds value to the text describing the product. It is worth using editing programs to make the images more attractive.
4 – The importance of the form
The longer the form, the fewer conversions. When creating the form, ask only the questions that are strictly necessary to avoid discouraging the customer from filling it out. Always think about the objective of each question and what kind of information it can provide for the business.