Why your website is not attracting B2B visitors?

[tonmoypramanik]

When you log into Google Analytics to analyze your website's traffic performance and report back to your management, your heart pounds.

The number of visitors has not changed for several months and you are wondering what actions you have taken that could have led you to such results? Because it is obvious that your B2B website is not attracting enough visitors.

Here are the most likely reasons why your website is not attracting B2B visitors:

1. The content of your website is not adapted to your target audience
In journalistic terms, we talk about chestnuts to evoke the subjects that come up frequently. The lithuania email list problem of content that is not adapted to the targets of our clients is our number 1 chestnut.

A client recently told us that he had set out to conquer a new market, the industrial market. To his great regret, his salespeople are having great difficulty attracting new customers and moving business forward.

And for good reason…

On its website, absolutely no content was adapted to its new target. No content addressed the issues and added value that our client brings to manufacturers.

To attract qualified visitors and generate leads on your B2B website , it is essential to send the right message to the right person at the right time on your website.

If your B2B website is not attracting enough qualified visitors, review your content.

2. Your website talks too much about you
Another great classic that we often encounter with our prospects and clients is the exhaustive description of their company.

This may be very useful to Théo, your future 3rd year intern , for his internship report but it does not help your website attract new visitors.

If you only talk about yourself, your products, your story, there is little chance that a prospect who does not know you will visit your site.

71% of B2B decision-makers conduct generic searches rather than brand-specific searches on search engines.

Talk only about yourself, it's good for Théo but not for increasing the number of your visitors.

3. Your website is not well referenced
Did your latest Google searches send shivers down your spine? How is it possible that when you search for hyper-specific keywords, concerning your core business, your site only comes up on the 5th page ?

Bad luck? Surely not.

Your B2B website is not well referenced because of the choice:

Your content is not optimized for the web;
Loading time is too long and Google doesn't like it
Your site's technique is not good, your tags and attributes are not optimized;
To improve your website's SEO, here are 7 quick improvements you can make.

4. You don’t promote the content on your website
Relaying your publications on social networks is a practice that should not be overlooked to attract B2B visitors.

And when we talk about social networks and add B2B in the same sentence , we obviously tend to talk about LinkedIn. Then come Twitter and Facebook.

To attract enough visitors to your B2B website with social networks, it is essential to respect some good practices such as the number of posts to publish each week.

If you use LinkedIn, Twitter and Facebook to a small extent to promote your content or promote your business, this is part of the reason why your website is not attracting B2B visitors.