Why does salespeople no longer want to hear about marketing?
Posted: Sun Jan 05, 2025 9:25 am
1. You don’t have a marketing strategy
If your salespeople don't want to hear about marketing anymore, it's most likely because you don't have a strategy.
You don't have a marketing budget or a medium/long term marketing vision?
Do you prefer to test stocks from time to time or are you the type to invest small amounts over a very short period of time because you don't want to risk throwing a large sum out the window?
You can't generate ROI without a Marketing strategy .
Marketing and especially Digital Marketing requires regularity, organization and patience.
Result: your salespeople no longer take marketing seriously because it doesn't bring in any money.
We understand them!
You multiply your attempts and investments, you entice them with your new actions by promising them kenya email list dream prospects... And nothing comes.
Meanwhile, they are champing at the bit, getting more and more cold feet on the phone and having to prospect 10 times more than a few years ago for equivalent or even lesser results...
Want more? We share our feedback with you in video:
Marketing works alone, in its corner!
It's very common: Marketing has its office and it doesn't leave it.
Marketing works alone on its strategy, alone on its personas and carries out its actions alone to generate leads and win customers.
There are two consequences to this.
The first is that no one understands what Marketing does and thinks it's just messing around on the Internet.
The second is that Marketing generates leads that it thinks are quality for salespeople but that salespeople do not process because they are bad.
Naturally, tension arises between the two services.
To lead an effective Marketing strategy and generate quality Leads for salespeople, it is essential that both departments agree on a common definition of the ideal Lead.
You are not supporting your salespeople in their digitalization
Moving to Digital Marketing or Inbound Marketing is often the first step in the digitalization of a company.
The Internet impacts the daily lives of salespeople.
First, they find themselves faced with a modern buyer who is increasingly connected and autonomous in their purchasing decisions.
In short, he has to prospect a buyer who no longer wants to talk to him.
Then, converting leads generated by Internet Marketing requires a different approach and actions from traditional prospecting.
Finally, new tools like CRM and Marketing Automation are revolutionizing their daily lives.
The sales profession is changing and it's Marketing's fault.
If your salespeople don't want to hear about marketing anymore, it's most likely because you don't have a strategy.
You don't have a marketing budget or a medium/long term marketing vision?
Do you prefer to test stocks from time to time or are you the type to invest small amounts over a very short period of time because you don't want to risk throwing a large sum out the window?
You can't generate ROI without a Marketing strategy .
Marketing and especially Digital Marketing requires regularity, organization and patience.
Result: your salespeople no longer take marketing seriously because it doesn't bring in any money.
We understand them!
You multiply your attempts and investments, you entice them with your new actions by promising them kenya email list dream prospects... And nothing comes.
Meanwhile, they are champing at the bit, getting more and more cold feet on the phone and having to prospect 10 times more than a few years ago for equivalent or even lesser results...
Want more? We share our feedback with you in video:
Marketing works alone, in its corner!
It's very common: Marketing has its office and it doesn't leave it.
Marketing works alone on its strategy, alone on its personas and carries out its actions alone to generate leads and win customers.
There are two consequences to this.
The first is that no one understands what Marketing does and thinks it's just messing around on the Internet.
The second is that Marketing generates leads that it thinks are quality for salespeople but that salespeople do not process because they are bad.
Naturally, tension arises between the two services.
To lead an effective Marketing strategy and generate quality Leads for salespeople, it is essential that both departments agree on a common definition of the ideal Lead.
You are not supporting your salespeople in their digitalization
Moving to Digital Marketing or Inbound Marketing is often the first step in the digitalization of a company.
The Internet impacts the daily lives of salespeople.
First, they find themselves faced with a modern buyer who is increasingly connected and autonomous in their purchasing decisions.
In short, he has to prospect a buyer who no longer wants to talk to him.
Then, converting leads generated by Internet Marketing requires a different approach and actions from traditional prospecting.
Finally, new tools like CRM and Marketing Automation are revolutionizing their daily lives.
The sales profession is changing and it's Marketing's fault.