8 tips for a successful SMS marketing campaign
Posted: Sun Jan 05, 2025 9:25 am
Peak season is a defining moment for many businesses. It is a period when customers are most active. As a result, sales opportunities are particularly high. SMS marketing is a powerful channel for reaching your target audience quickly and efficiently. Its opening rate reaches 98% and 96% of messages are read within 3 minutes of receiving them. It is no surprise that SMS is a key marketing communication tool for businesses in various sectors. SMS Envoi shares 8 tips for a successful SMS campaign during peak season and measuring the success of this marketing operation.
The benefits of SMS marketing in peak season Launching an SMS marketing campaign is a strategy that consists of sending short and direct messages to a database of customers or prospects via their mobile phone. The goal? Send the right message, to the right person and at the right time. This is how you can build customer loyalty, attract attention to your products or services and increase your sales. SMS marketing The effectiveness of SMS marketing lies in its simplicity and wide reach.
Unlike emails that can end up in spam, SMS messages are usually read quickly by recipients. These days, it’s rare to go out without your mobile phone, which is why text messages allow you to reach your customers wherever they are in France and around the world. When used correctly, SMS can enhance your marketing promotion strategy – from canada phone number data expanding your reach to improving engagement. When is peak season? Depending on your business activity, peak season does not always occur at the same time. Winter and summer sales, summer period, Christmas, Easter, Valentine's Day, Mother's Day, Father's Day, Black Friday, back to school, Halloween... Many periods can be marked by a peak in activity. Peak season can vary considerably depending on your industry and target market.
The Benefits of SMS Marketing During Peak Season Instant communication During peak season, you may need to get in touch with your customers quickly, especially when you need to communicate about a promotion or special offer with a very limited duration. Promotional SMS allows you to reach your contacts quickly. Increased engagement People are more receptive to promotions and special offers during peak season. With SMS marketing, you have a direct and personal way to share your offers and make an impression. Tracking results With a powerful SMS sending platform, such as the one offered by SMS Envoi, you can track the effectiveness of your campaigns. This allows you to adapt your strategy if necessary. Profitability Compared to other modes of communication, SMS marketing is relatively inexpensive. By sending bulk SMS messages, you can reach a large number of people at an affordable cost, which can increase your return on investment.
The benefits of SMS marketing in peak season Launching an SMS marketing campaign is a strategy that consists of sending short and direct messages to a database of customers or prospects via their mobile phone. The goal? Send the right message, to the right person and at the right time. This is how you can build customer loyalty, attract attention to your products or services and increase your sales. SMS marketing The effectiveness of SMS marketing lies in its simplicity and wide reach.
Unlike emails that can end up in spam, SMS messages are usually read quickly by recipients. These days, it’s rare to go out without your mobile phone, which is why text messages allow you to reach your customers wherever they are in France and around the world. When used correctly, SMS can enhance your marketing promotion strategy – from canada phone number data expanding your reach to improving engagement. When is peak season? Depending on your business activity, peak season does not always occur at the same time. Winter and summer sales, summer period, Christmas, Easter, Valentine's Day, Mother's Day, Father's Day, Black Friday, back to school, Halloween... Many periods can be marked by a peak in activity. Peak season can vary considerably depending on your industry and target market.
The Benefits of SMS Marketing During Peak Season Instant communication During peak season, you may need to get in touch with your customers quickly, especially when you need to communicate about a promotion or special offer with a very limited duration. Promotional SMS allows you to reach your contacts quickly. Increased engagement People are more receptive to promotions and special offers during peak season. With SMS marketing, you have a direct and personal way to share your offers and make an impression. Tracking results With a powerful SMS sending platform, such as the one offered by SMS Envoi, you can track the effectiveness of your campaigns. This allows you to adapt your strategy if necessary. Profitability Compared to other modes of communication, SMS marketing is relatively inexpensive. By sending bulk SMS messages, you can reach a large number of people at an affordable cost, which can increase your return on investment.