How to advertise a kitchen furniture brand on Google Ads? If you need to promote your kitchen furniture brand online, there are many options available to promote a company. Among them is Google Ads. An advertising platform that serves to increase traffic to your website and generate more sales.
Continue reading this article to find out how and when is the perfect time to advertise your kitchen furniture brand on Google Ads.
How to make a good Google Ads ad for kitchen furniture?
Blucactus - Google Ads
Marketing experts have revealed a very interesting and relevant fact. A high percentage of kitchen furniture buyers research their options online before making their purchase. Therefore, having a good online presence is of great importance for your business.
However, before you start advertising your brand with Google Ads , you must take into account certain points that will guide you to achieve your goals:
Define your campaign objectives and how to measure them
As a business owner, you have probably set a number chinese overseas british phone number list of goals. Such as promoting your brand, generating more traffic to your website, communicating different promotions, selling furniture online, etc. Based on your goals, you need to guide them in different ways.
There are also actions you can measure, such as requests for quotes or product sales. To do this, you can use the Google Ads, Google Analytics or Google Analytics tracking code.
Establish your target audience
Knowing who your target audience is or where they are located allows you to build a better strategy for a Google Ads campaign. Regardless of whether your kitchen furniture brand has one or several points of sale in the country, you must promote your brand among people who want to renovate or improve the aesthetics of their kitchen. To do this, your strategy must be different from that of a general store that uses discount coupons to attract customers.
Google Ads is a great tool. It gives you several options to segment your target audience. Therefore, it is recommended that you define your audience and its size very well, in order to set an appropriate budget. This way, your campaign will be accompanied by a proportionate budget.
Calculate a suitable budget
To start your campaign, you can use any amount of money you want per day. However, if you start with 1 (dollar, peso, euro, etc.), you probably won't see any progress in your ads. The best thing to do is to define the budget you are willing to invest for a specific period of time. It can be for a minimum of two weeks or preferably for a month, since campaigns have a learning period, and this can last several days.
Have you defined your goals?
Once you have defined the objectives, audience and budget for your kitchen furniture brand, you will be ready to start a Google Ads campaign. This way, you can set them up not only on the search engine, but also on the Display Network. Even on platforms like YouTube and Gmail. Yes, you have the opportunity to advertise on different Google properties depending on your marketing objectives.
What are the Google Ads ad formats for advertising a kitchen furniture brand?
Blucactus - Google Ads
There is a purchasing process for kitchen furniture or other products. Depending on the objectives you have set, your campaign can be anchored to one of the formats belonging to Google Ads according to its phase:
Brand Awareness: Video Ads, Display Ads with Topic Targeting.
Consideration: Audience-targeted display, Gmail Ads.
Purchase intent: Display through Remarketing, search engine ads.
Customer loyalty: For this phase, you can use tactics other than Google, such as email marketing and telemarketing.
How to create a video campaign on Google Ads for a kitchen furniture brand?
As we have already mentioned, YouTube is an excellent option to advertise your kitchen furniture brand . This is the first video platform in the world, and it has the presence of millions of users every day. The most interesting thing of all is that video ads are available for advertisers with a moderate or high budget. In this way, your brand can use this platform to promote its products and reach potential customers.
Campaigns can usually be more reasonably priced than you might think. The tricky part is having a video that is interesting to users. For kitchen furniture, it is important to show its design, type of storage, its finish, whether smart technology has been used in its manufacture, and other features that will capture the attention of the target audience.
How to advertise your brand on YouTube?
You can use YouTube Ads, which like other digital advertising networks is managed through Google Ads. Once you create your videos, the next step is to upload them there and then select the targeting and placement. Finally, make a bid according to your budget for the ad to be displayed.