Real-time optimization
Posted: Sun Jan 05, 2025 9:18 am
Avoid HTML code full of garbage, which often occurs when we copy and paste from, for example, Microsoft Word.
Avoid links to sites with bad reputations (you can use tools like Moz's Open Site Explorer to see the quality of the domains and their spam score.
Avoid camouflaging links, for example, putting www.yourdomain.com and the link leading to another domain.
Too much image vs text ratio or, directly, only image. Basically, you have to balance graphics and text to avoid having more image than text.
Indiscriminate and/or unjustified use of capital letters in the subject or body of the email.
Never buy a database.
Do not send newsletters to contacts who are repeatedly deleting them.
Do not over-saturate the user by sending one email a day.
If you want a more complete free guide on how to avoid peru mobile phone numbers database going straight to spam, you can find it at Acumbamail , an email marketing tool that, like so many others, has come down hard on the whole issue of purchased email lists that were doing a lot of damage to the sector.
You don't have to be a genius to know that there are things that change by the day and by the minute.
I'm not talking about Telepizza sending an email when there's a Barça-Madrid match to all users in Barcelona and Madrid saying: "Great plan of the day: football and pizza."
To see what I mean, I'll give you a very clear example of real-time optimization based on Twitter, which is also used in mass communication mailings (although less, because you can bombard fewer times in real time than in a tweet).
The example is that of a football match.
Betting companies use match information to send emails, tweets, push notifications from their apps… for example, in a Barça/Celta match that is 2-1 at half-time, one of the emails you might receive from a betting house is: “ Celta's victory pays €20 for every euro bet ”.
Check out Bet And Win's Twitter for the latest Madrid – Atleti
Mass mailing - real-time optimization
Little more to add, the user will be ultra receptive.
Segmentation
Finally, I will give you some tips to improve the segmentation of your mass mailings.
There are many segmentation criteria, but the most effective ones are those related to user knowledge.
To be clear, everyone can tell if my name is Jordi that I am a guy.
This gender segmentation criterion provides a lot (don't send me an email about sales on skirts and makeup) but it doesn't go much further than a simple deduction.
Avoid links to sites with bad reputations (you can use tools like Moz's Open Site Explorer to see the quality of the domains and their spam score.
Avoid camouflaging links, for example, putting www.yourdomain.com and the link leading to another domain.
Too much image vs text ratio or, directly, only image. Basically, you have to balance graphics and text to avoid having more image than text.
Indiscriminate and/or unjustified use of capital letters in the subject or body of the email.
Never buy a database.
Do not send newsletters to contacts who are repeatedly deleting them.
Do not over-saturate the user by sending one email a day.
If you want a more complete free guide on how to avoid peru mobile phone numbers database going straight to spam, you can find it at Acumbamail , an email marketing tool that, like so many others, has come down hard on the whole issue of purchased email lists that were doing a lot of damage to the sector.
You don't have to be a genius to know that there are things that change by the day and by the minute.
I'm not talking about Telepizza sending an email when there's a Barça-Madrid match to all users in Barcelona and Madrid saying: "Great plan of the day: football and pizza."
To see what I mean, I'll give you a very clear example of real-time optimization based on Twitter, which is also used in mass communication mailings (although less, because you can bombard fewer times in real time than in a tweet).
The example is that of a football match.
Betting companies use match information to send emails, tweets, push notifications from their apps… for example, in a Barça/Celta match that is 2-1 at half-time, one of the emails you might receive from a betting house is: “ Celta's victory pays €20 for every euro bet ”.
Check out Bet And Win's Twitter for the latest Madrid – Atleti
Mass mailing - real-time optimization
Little more to add, the user will be ultra receptive.
Segmentation
Finally, I will give you some tips to improve the segmentation of your mass mailings.
There are many segmentation criteria, but the most effective ones are those related to user knowledge.
To be clear, everyone can tell if my name is Jordi that I am a guy.
This gender segmentation criterion provides a lot (don't send me an email about sales on skirts and makeup) but it doesn't go much further than a simple deduction.