Sending text messages while respecting the law
Posted: Sun Jan 05, 2025 9:13 am
SMS is a communication channel that has become essential for many companies. Among other things, it allows you to reach your target wherever they are and to transmit a message in the most relevant way possible. With high opening and reading rates, commercial SMS are particularly effective for promoting your offers to your customers and prospects. However, this practice is regulated by law. You are required to take into account the regulations in force in France. Find out how to send SMS while respecting the legislation .
Compliance with legislation for sending professional SMS messages Sending mass SMS is a fairly simple and very accessible marketing operation, however legislation regulates certain points. Commercial SMS campaigns are subject to compliance with the provisions of the Data Protection Act regarding data protection. These marketing operations involve the use of personal data. This is particularly the case for information such as the name, first name, postal and/or email address of contacts. The essential principle defined by the law is that any natural person may object, without justification and free of charge, to their data being used for prospecting purposes.
As a professional, you must respect certain rules for sending your bulk SMS messages . Several sources provide a framework for the commercial use of SMS and offer help sheets to learn how to send SMS messages in compliance with the law : the CNIL: National Commission for Information Technology and Civil Liberties; ARCEP: Electronic Communications cameroon phone number data and Postal Regulatory Authority; AFMM: French Mobile Multimedia Association; la MMA : Mobile Marketing Association. How to send text messages in compliance with the law? It is important to comply with the legislation for your SMS campaigns , so as not to harm customers. Sending promotional SMS in compliance with the regulations will allow you to set up reliable and safe marketing campaigns. We offer you a reminder of the regulations. Prior consent of consumers Here is an important rule, simple and easy to follow. No commercial message without the recipient's prior consent.
Indeed, advertising by SMS or MMS is possible, provided that people have explicitly given their consent to be contacted when they entered their mobile phone number. Two exceptions: if the person being prospected is already a customer of the company and if the prospecting concerns products or services similar to those already provided by the company; if the prospecting is not of a commercial nature (charitable for example). The ability to unsubscribe In both cases, the person must, at the time of collecting their telephone number: be informed that their mobile phone number will be used for prospecting purposes; be able to oppose this use in a simple and free manner (as with the Stop SMS notice). Mandatory information Each message must: specify the identity of the advertiser; provide a simple way to opt out of receiving new solicitations (this is the case for a non-premium rate telephone number where it is possible to unsubscribe at the end of the message).
Compliance with legislation for sending professional SMS messages Sending mass SMS is a fairly simple and very accessible marketing operation, however legislation regulates certain points. Commercial SMS campaigns are subject to compliance with the provisions of the Data Protection Act regarding data protection. These marketing operations involve the use of personal data. This is particularly the case for information such as the name, first name, postal and/or email address of contacts. The essential principle defined by the law is that any natural person may object, without justification and free of charge, to their data being used for prospecting purposes.
As a professional, you must respect certain rules for sending your bulk SMS messages . Several sources provide a framework for the commercial use of SMS and offer help sheets to learn how to send SMS messages in compliance with the law : the CNIL: National Commission for Information Technology and Civil Liberties; ARCEP: Electronic Communications cameroon phone number data and Postal Regulatory Authority; AFMM: French Mobile Multimedia Association; la MMA : Mobile Marketing Association. How to send text messages in compliance with the law? It is important to comply with the legislation for your SMS campaigns , so as not to harm customers. Sending promotional SMS in compliance with the regulations will allow you to set up reliable and safe marketing campaigns. We offer you a reminder of the regulations. Prior consent of consumers Here is an important rule, simple and easy to follow. No commercial message without the recipient's prior consent.
Indeed, advertising by SMS or MMS is possible, provided that people have explicitly given their consent to be contacted when they entered their mobile phone number. Two exceptions: if the person being prospected is already a customer of the company and if the prospecting concerns products or services similar to those already provided by the company; if the prospecting is not of a commercial nature (charitable for example). The ability to unsubscribe In both cases, the person must, at the time of collecting their telephone number: be informed that their mobile phone number will be used for prospecting purposes; be able to oppose this use in a simple and free manner (as with the Stop SMS notice). Mandatory information Each message must: specify the identity of the advertiser; provide a simple way to opt out of receiving new solicitations (this is the case for a non-premium rate telephone number where it is possible to unsubscribe at the end of the message).