Collecting contact data, the right reflexes!
Posted: Sun Jan 05, 2025 8:42 am
A good piece of advice from a marketer: place customer culture and data culture at the heart of your concerns, including when you approach the issue of collecting information! You may find this surprising, but the start of a trusting customer relationship starts with knowing the correct contact details! The proof is in two examples... There is nothing worse than calling Mr. Durand, and in the end it is Mr. Dupuis on the other end of the line! What a great way to start! Or even worse, sending a letter by post and saying Sir when it is actually Madam.
The information about title, name, first name are key pieces of information to acquire from the start of the relationship. So take care in your contact data collection efforts! Email, the holy grail of customer relations if used wisely! Email is the preferred channel for customer relations in our modern, ultra-connected world! It is therefore vital to ensure the quality bulgaria phone number data of the information collected. Often we collect this first information through a contact form placed on its website. A good solution to be sure to collect a correct email is to set up an email address verification tool or by sending an email with a validation link.
Also make your teams aware of the importance of this valuable data, and encourage your teams to be vigilant when entering this information. Email marketing is one of the levers considered to be the most profitable for the marketing team and thus allows companies to improve their relationship with the customer, to engage them to better retain them. Find our tips for writing an effective email . The postal address, to limit costs and never break the customer relationship! The postal address is too often a neglected piece of data when collecting data.
While it has an inestimable value! A correct, standardized postal address is essential if you have delivery issues, or if you need to do geographic targeting, for example, to help you open new points of sale. Well-used geographic information can quickly generate stronger engagement from your customers. Collecting a complete address is sometimes complex, but this information is nevertheless essential, especially for companies and brands with strong delivery issues. Be aware that solutions exist to simplify the collection of this key information, we invite you to discover CLEANaddress . To learn more about the power of the postal channel , read our two-part report on the subject.
The information about title, name, first name are key pieces of information to acquire from the start of the relationship. So take care in your contact data collection efforts! Email, the holy grail of customer relations if used wisely! Email is the preferred channel for customer relations in our modern, ultra-connected world! It is therefore vital to ensure the quality bulgaria phone number data of the information collected. Often we collect this first information through a contact form placed on its website. A good solution to be sure to collect a correct email is to set up an email address verification tool or by sending an email with a validation link.
Also make your teams aware of the importance of this valuable data, and encourage your teams to be vigilant when entering this information. Email marketing is one of the levers considered to be the most profitable for the marketing team and thus allows companies to improve their relationship with the customer, to engage them to better retain them. Find our tips for writing an effective email . The postal address, to limit costs and never break the customer relationship! The postal address is too often a neglected piece of data when collecting data.
While it has an inestimable value! A correct, standardized postal address is essential if you have delivery issues, or if you need to do geographic targeting, for example, to help you open new points of sale. Well-used geographic information can quickly generate stronger engagement from your customers. Collecting a complete address is sometimes complex, but this information is nevertheless essential, especially for companies and brands with strong delivery issues. Be aware that solutions exist to simplify the collection of this key information, we invite you to discover CLEANaddress . To learn more about the power of the postal channel , read our two-part report on the subject.