What are the most important steps for an offline business to go online?

[rokassha.k.h@11]

Steps to take from offline to online according to Fernando Muñoz
The first and most important thing to know is that you need to spend money.

We have the bad habit of thinking that the Internet is free or cheap and this is not the case.

Any strategy that requires online visibility requires either investment in traditional marketing (media appearance, advertising appearance, banners...) or search engine marketing (PPC, AdWords, Facebook Ads), in addition to everything related to Social Networks.

Being a specialist in everything is very complicated!

You can try to reach a certain level and it is true that there brazil mobile phone numbers database are many companies that have found that key moment.

Most online businesses are based on trying to go from offline to online.

This poses a problem, as many times people try to transfer the offline mentality to online, where everything is different.

Having a local store is not the same as having a store all over the world.

For me, the main thing is to understand that you have to train yourself very well, that it is not free, it is not cheap and that if you want to do things well you have to arm yourself with courage and time.

And, above all, solve a problem that has not yet been solved in the current market.

If you don't solve any problems through the Internet, then it wouldn't make sense. Here in Spain we have the case of Hawkers, who have not invented sunglasses, but are able to gain visibility through marketing.

If you can't create a need or fill it, you have to do it better than your competition.

This is often associated with lowering prices (this is one of the problems of the online channel).

This inability to do better than your competition, without having to lower prices, is what any company that is going to enter the Internet has to understand.