Data for loyalty and business activity
Posted: Sun Jan 05, 2025 8:23 am
In a context of heightened competition, the overall customer experience from collection to personalization of communication contributes to the advertiser's brand image and therefore to brand loyalty. The quality of the data collected therefore plays a central role. As we have seen, precise and up-to-date data makes it possible to better understand individual preferences, anticipate needs and adapt marketing campaigns in a personalized manner. Rapid data collection and compliance will free up sales teams’ time to support and retain customers. In other words, to focus on value-added activities. As we said at the beginning of our article, retaining a customer would cost 4 to 5 times less than acquiring a new one. Loyalty is played out on many levels, whether directly, for example, in-store or virtually.
The digital age has fundamentally transformed the way businesses interact with their customers, highlighting the critical need for customer insights and effective data management. In this changing landscape, multichannel campaigns are emerging as a go-to strategy for reaching consumers across multiple touchpoints. From sponsored social posts to email and SMS campaigns, every channel offers an opportunity for engagement. Offering a promotion or a product at the time of brazil phone number data the customer's birthday does not cost "much" for the company, yet it is often a winning strategy on the customer's side! But this type of action is only possible if the date of birth information is entered correctly... Thus, personalized campaigns reduce the risk of sending irrelevant campaigns and therefore customer unsubscription.
Finally, correctly collected data allows customer service to respond accurately and efficiently to requests and concerns. A quick response that strengthens customer satisfaction and relationships therefore contributes to loyalty. It is easier for a single-brand company to understand the consumption habits of its customers. But, this task can be complex for a multi-brand group… This is where the RCU comes in! RCU: the “secret sauce” of multi-brands Particularly important in companies, the Single Customer Reference (SCR) is emerging as an essential tool, both for marketing campaigns and for overall management. This RCU or Single Customer Reference is obtained after deduplicating the information. The more we know our customers through accurate data, the more we are able to segment and target our messages based on their profiles. Reaching the right person, at the right time with the right message becomes imperative to maximize the impact of campaigns.
When a company operates with multiple brands, RCU becomes a cutting-edge tool that enables hyper-personalization of interactions. It offers the ability to adjust communications based on the customer's specific purchasing behavior for each brand. Imagine a group in the fashion industry that sometimes includes six to eight separate entities. It is important to emphasize that a customer correctly referenced in one of its brands does not guarantee automatic knowledge of their consumption habits within the others. This is precisely where the use of RCU proves essential to refine the personalization of communications and allows for a better understanding of the individual preferences of each customer. For example, Shopping Nature, a French brand specializing in the distance selling of food supplements, was facing a challenge in managing its databases, with more than 500 product references and a large customer portfolio.
The digital age has fundamentally transformed the way businesses interact with their customers, highlighting the critical need for customer insights and effective data management. In this changing landscape, multichannel campaigns are emerging as a go-to strategy for reaching consumers across multiple touchpoints. From sponsored social posts to email and SMS campaigns, every channel offers an opportunity for engagement. Offering a promotion or a product at the time of brazil phone number data the customer's birthday does not cost "much" for the company, yet it is often a winning strategy on the customer's side! But this type of action is only possible if the date of birth information is entered correctly... Thus, personalized campaigns reduce the risk of sending irrelevant campaigns and therefore customer unsubscription.
Finally, correctly collected data allows customer service to respond accurately and efficiently to requests and concerns. A quick response that strengthens customer satisfaction and relationships therefore contributes to loyalty. It is easier for a single-brand company to understand the consumption habits of its customers. But, this task can be complex for a multi-brand group… This is where the RCU comes in! RCU: the “secret sauce” of multi-brands Particularly important in companies, the Single Customer Reference (SCR) is emerging as an essential tool, both for marketing campaigns and for overall management. This RCU or Single Customer Reference is obtained after deduplicating the information. The more we know our customers through accurate data, the more we are able to segment and target our messages based on their profiles. Reaching the right person, at the right time with the right message becomes imperative to maximize the impact of campaigns.
When a company operates with multiple brands, RCU becomes a cutting-edge tool that enables hyper-personalization of interactions. It offers the ability to adjust communications based on the customer's specific purchasing behavior for each brand. Imagine a group in the fashion industry that sometimes includes six to eight separate entities. It is important to emphasize that a customer correctly referenced in one of its brands does not guarantee automatic knowledge of their consumption habits within the others. This is precisely where the use of RCU proves essential to refine the personalization of communications and allows for a better understanding of the individual preferences of each customer. For example, Shopping Nature, a French brand specializing in the distance selling of food supplements, was facing a challenge in managing its databases, with more than 500 product references and a large customer portfolio.