Do you know how to do marketing on YouTube?
Posted: Sun Jan 05, 2025 8:12 am
On YouTube, you've probably spent hours watching funny videos, learning
about different subjects and even watching movies.
But what you are about to realize is that YouTube also has space for
digital marketing and with some killer tips that we will provide you, you will be able to be successful in your endeavor.
See below some data that shows that YouTube is a great tool for
digital marketing .
1. YouTube brings together people of different ages, niches and places;
2. In 2019, YouTube reached 1 billion hours watched daily, which shows the importance of the social network ;
3. Channels with annual revenue of R$100,000 or more saw a 40% increase in
profit;
4. According to HubSpot , video marketing has become indonesia whatsapp number database a very popular strategy for companies. Furthermore, according to the company, adding videos to landing pages increases conversion by 80% and the word video in emails increases the open rate by 19%;
5. YouTube is one of the biggest search engines today.
Now that you understand the YouTube landscape, let's explain what types of
content you can produce for this platform.
What types of content should I make for YouTube marketing?
There are many ways to produce content for YouTube, depending on your niche and audience. Since this platform is a research source, you should look for
your competitors’ most-watched content and understand the keywords on that topic. See below a list of the main types of videos you can make to start your marketing on YouTube:
• Tutorials: these are videos explaining how to do something. Example: “Learn how to make a mushroom risotto in a practical way”;
• Educational videos: With these, you will educate your audience about your service or
product. The advantage is that you can use visual elements, which is not possible in
blog posts, this will make your content more robust;
• Ads: they can be done in several ways. Skippable or not, at the beginning, middle
or end of the video, but they serve to gain more views on your videos and
increase the relevance of the channel;
• Review: is when you use a product and talk about your experience with it;
• Storytelling : is telling a story, whether about your company or a case study, with narrative elements specific to creating an engaging video.
What strategies can I use to market on YouTube?
With this SEO strategy, you will use keywords in all aspects of your video, but without overdoing it. You will include keywords in the title, description , tags, thumbnails and annotations.
Additionally, you can link YouTube content to:
1. Social networks such as Facebook and Twitter, where videos can be watched on the platform and can be shared. Remember that Instagram does not accept links or videos from other platforms;
2. In blogs, the video needs to have something connected to its text content;
3. Videos also appear on Google Ads : in addition to advertising on YouTube, you can create sponsored links on Google Ads and it is important to say that they love videos;
4. And videos should be included in email marketing , where mentioning the word
video in the subject increases the chance of the public accessing the content.
about different subjects and even watching movies.
But what you are about to realize is that YouTube also has space for
digital marketing and with some killer tips that we will provide you, you will be able to be successful in your endeavor.
See below some data that shows that YouTube is a great tool for
digital marketing .
1. YouTube brings together people of different ages, niches and places;
2. In 2019, YouTube reached 1 billion hours watched daily, which shows the importance of the social network ;
3. Channels with annual revenue of R$100,000 or more saw a 40% increase in
profit;
4. According to HubSpot , video marketing has become indonesia whatsapp number database a very popular strategy for companies. Furthermore, according to the company, adding videos to landing pages increases conversion by 80% and the word video in emails increases the open rate by 19%;
5. YouTube is one of the biggest search engines today.
Now that you understand the YouTube landscape, let's explain what types of
content you can produce for this platform.
What types of content should I make for YouTube marketing?
There are many ways to produce content for YouTube, depending on your niche and audience. Since this platform is a research source, you should look for
your competitors’ most-watched content and understand the keywords on that topic. See below a list of the main types of videos you can make to start your marketing on YouTube:
• Tutorials: these are videos explaining how to do something. Example: “Learn how to make a mushroom risotto in a practical way”;
• Educational videos: With these, you will educate your audience about your service or
product. The advantage is that you can use visual elements, which is not possible in
blog posts, this will make your content more robust;
• Ads: they can be done in several ways. Skippable or not, at the beginning, middle
or end of the video, but they serve to gain more views on your videos and
increase the relevance of the channel;
• Review: is when you use a product and talk about your experience with it;
• Storytelling : is telling a story, whether about your company or a case study, with narrative elements specific to creating an engaging video.
What strategies can I use to market on YouTube?
With this SEO strategy, you will use keywords in all aspects of your video, but without overdoing it. You will include keywords in the title, description , tags, thumbnails and annotations.
Additionally, you can link YouTube content to:
1. Social networks such as Facebook and Twitter, where videos can be watched on the platform and can be shared. Remember that Instagram does not accept links or videos from other platforms;
2. In blogs, the video needs to have something connected to its text content;
3. Videos also appear on Google Ads : in addition to advertising on YouTube, you can create sponsored links on Google Ads and it is important to say that they love videos;
4. And videos should be included in email marketing , where mentioning the word
video in the subject increases the chance of the public accessing the content.