Financial Marketing: Generate More Trust and Attract Consumers
Posted: Sun Jan 05, 2025 7:16 am
Banks, financial institutions, etc. have long realized that it is possible to expand their businesses. And one of the main ways to do this was by investing in campaigns that reduce the distance between the topic and the consumer. Not only has this worked, it has also boosted a fundamental sector today: financial marketing.
In this article we will see:
What is financial marketing?
Why invest in this strategy?
How financial marketing works
What is financial marketing?
Promoting financial institutions is the main purpose of the iceland whatsapp number database strategy we are addressing. This means that, in addition to banks, insurance companies, financial advisors, investment or credit recovery companies, accounting firms, among other organizations, have this tool at their disposal.
The goal is to expand the boundaries of business. From winning new customers to improving communication with them or improving market positioning, the possibilities are endless.
Why invest in this strategy?
Talking about money, investments, annual interest, fees, rates, etc., often seems complex to many people. It becomes a limiting factor for new businesses, as it creates a distance between companies and consumers.
This is one of the advantages of financial marketing: it makes it easier to understand the topic, demystifies concepts and breaks taboos. In other words, it brings people closer to this universe in a light and humanized way. It makes it seem easy to take care of our own finances.
Another advantage, of course, is attracting customers and increasing business opportunities. After educating and engaging the public, and valuing the company's authority, the path to success becomes shorter.
How financial marketing works
In essence, the starting point is very similar to other types of marketing. First, you need to plan and structure a content strategy . This includes steps such as defining:
Objective;
people ;
Language to be adopted;
Contents ;
Goals (amount of content to be produced, desired traffic and engagement, sales, etc.);
Editorial schedule;
SEO techniques .
You will also need to choose the most effective channels within the financial sector. A blog is a surefire alternative. You can provide your audience with varied information targeted at each stage of the sales funnel .
You can also guide other actions based on what you post – for example, what topics to cover in depth in an e-book, what to cover in webinars , podcasts, YouTube videos and on social media . This way, you create a favorable scenario to attract the public's attention to your company .
Where to start
When we talk about the financial sector, we naturally think of banks. However, there are other types of companies and audiences . Therefore, it is important to be clear about the sector, customers and market, and then address the issues that are relevant to achieving the expected results.
Consider the following:
Address the main concerns of the personas
Use simple, uncomplicated language
Make the most of channels
Measure and analyze results
Then, it’s time to plan how to implement your financial marketing strategy. Here are some more tips:
Explain the area in an easy way
A good way to reach out to the public and convert customers is by providing security. Not just security in the services offered, but in understanding the advantages that the company offers. In other words, making people (mostly laypeople in the financial area) have a basic.
In this article we will see:
What is financial marketing?
Why invest in this strategy?
How financial marketing works
What is financial marketing?
Promoting financial institutions is the main purpose of the iceland whatsapp number database strategy we are addressing. This means that, in addition to banks, insurance companies, financial advisors, investment or credit recovery companies, accounting firms, among other organizations, have this tool at their disposal.
The goal is to expand the boundaries of business. From winning new customers to improving communication with them or improving market positioning, the possibilities are endless.
Why invest in this strategy?
Talking about money, investments, annual interest, fees, rates, etc., often seems complex to many people. It becomes a limiting factor for new businesses, as it creates a distance between companies and consumers.
This is one of the advantages of financial marketing: it makes it easier to understand the topic, demystifies concepts and breaks taboos. In other words, it brings people closer to this universe in a light and humanized way. It makes it seem easy to take care of our own finances.
Another advantage, of course, is attracting customers and increasing business opportunities. After educating and engaging the public, and valuing the company's authority, the path to success becomes shorter.
How financial marketing works
In essence, the starting point is very similar to other types of marketing. First, you need to plan and structure a content strategy . This includes steps such as defining:
Objective;
people ;
Language to be adopted;
Contents ;
Goals (amount of content to be produced, desired traffic and engagement, sales, etc.);
Editorial schedule;
SEO techniques .
You will also need to choose the most effective channels within the financial sector. A blog is a surefire alternative. You can provide your audience with varied information targeted at each stage of the sales funnel .
You can also guide other actions based on what you post – for example, what topics to cover in depth in an e-book, what to cover in webinars , podcasts, YouTube videos and on social media . This way, you create a favorable scenario to attract the public's attention to your company .
Where to start
When we talk about the financial sector, we naturally think of banks. However, there are other types of companies and audiences . Therefore, it is important to be clear about the sector, customers and market, and then address the issues that are relevant to achieving the expected results.
Consider the following:
Address the main concerns of the personas
Use simple, uncomplicated language
Make the most of channels
Measure and analyze results
Then, it’s time to plan how to implement your financial marketing strategy. Here are some more tips:
Explain the area in an easy way
A good way to reach out to the public and convert customers is by providing security. Not just security in the services offered, but in understanding the advantages that the company offers. In other words, making people (mostly laypeople in the financial area) have a basic.