The Roadmap to B2B SEO Success Whiteboard

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What caused this immediate lift in traffic? Was it the improved sitemap coverage, the better internal linking, or something else? We simply don't know for sure, but we do have a hint. As soon as we launched the new Q&A, engagement numbers shot through the roof: Higher time on site Lower bounce rate More pages per session Engagement metrics for the new Moz Q&A forum. In short, users seemed to be much happier and more engaged with the new experience.


Could the improved user engagement have helped rankings? Again, we don't know. algeria business email list Google is rather tight-lipped about how it may or may not use user click signals for ranking purposes, but we do have our suspicions. Moving to the future We're still continuing to improve the Q&A experience. Most notably, we're working to prioritize speed improvements, especially in light of Google's work around Core Web Vitals. Regardless, this was definitely a delightful migration where we didn't experience a traffic drop — not even for a single day! Perhaps if you vastly improve your user experience, site architecture, and SEO best practices, migrations might actually lead to a quick net win.


Friday | Marketing Industry | SEO Basics The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. It can be hard to navigate the B2B marketing landscape. Today, guest host Austin Peachey walks you through the stops on the roadmap that his team at Obility uses to create successful B2B SEO strategies. Photo of the whiteboard with steps to implement UTM tags for GMB.