The removal of expanded text ads from
Posted: Sun Jan 05, 2025 5:39 am
Ad strength indicator Are expanded text ads still supported? Expanded text ads are still supported but they are no longer the default ad format in Google Ads paid search campaigns. You can still run expanded text ads in your ad groups along with the responsive search ads. Google recommends having one responsive search ad along with two expanded text ads in an ad group to improve performance. However, Google has removed the option to add a text ad directly from the Ads and extensions menu.
When you add a new ad, the menu now lists only options to add a Responsive Search Ad, saudi arabia business email list Call Ad, Responsive Display Ad and Ad variations. You can still add an expanded text ad although you cannot add it directly from the Ads and extensions menu. Follow these steps, In the Ads and extensions menu, click to select Responsive search ads. This opens up the editing menu to create a responsive search ad. Then click on “switch back to text ads” on the top to create a text ad.
the Ad and extensions menu certainly suggests that Google may be planning to phase out expanded text ads in the future. However, they continue to be supported at this time. How to add expanded text ads to your ad group Conclusion In summary, responsive search ads continue the progression towards automation and machine learning in Google Ads. We have used responsive search ads in PPC search campaigns at our digital marketing agency, and have seen an increase in clicks and CTR as compared to expanded text ads.
When you add a new ad, the menu now lists only options to add a Responsive Search Ad, saudi arabia business email list Call Ad, Responsive Display Ad and Ad variations. You can still add an expanded text ad although you cannot add it directly from the Ads and extensions menu. Follow these steps, In the Ads and extensions menu, click to select Responsive search ads. This opens up the editing menu to create a responsive search ad. Then click on “switch back to text ads” on the top to create a text ad.
the Ad and extensions menu certainly suggests that Google may be planning to phase out expanded text ads in the future. However, they continue to be supported at this time. How to add expanded text ads to your ad group Conclusion In summary, responsive search ads continue the progression towards automation and machine learning in Google Ads. We have used responsive search ads in PPC search campaigns at our digital marketing agency, and have seen an increase in clicks and CTR as compared to expanded text ads.