A maximum of two CTAs is sufficient

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(Source: Guido, Pichierri, Pino, & Nataraajan, 2018) b) Add Achievement or Collaboration For static ads or single-image ads , we can add a section known as the "Credibility Bar" to place a company credibility label. For example, “Featured in Forbes” or “2023 Digital Marketer of the Year”. Another way you can do this is by showing your collaborations with other companies or influencers/celebrities. Indirectly, this strategy will actually make our product or service appear more trustworthy.


# 4 Create an Effective CTAs Sehebat mana pun iklan kita, tapi kalau kita tak bagitahu macam cambodia business email list mana audience nak beli, pun tak boeh jugak.. This is why it is important to include a Call-to-Action (CTA) in our ad creative. A CTA provides clear instructions to the audience about what steps to take after they engage with the ad. Without a clear CTA, you may lose a potential customer. Also, avoid placing too many CTAs in one ad creative.


even if you have many sales mediums. For example, you can create several types of CTAs such as CTA in ad sentences CTA that uses buttons CTA in the picture CTA in the footer section CTA in video backframe. So, the conclusion… To create creative ads that convert, we need to know what elements can attract the attention, trigger emotions & actions of our audience. If it doesn't work, don't stop.