Actually the way we arrange the sentences

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For groups with large purchasing power, don't hesitate to place a minimum package at a higher price. And don't make the mistake of including a cheap package for this group. Because they are "able". So it's a shame if they take the cheap package. Even though they don't care about shopping more with us. What will be the effect? AOV will be low. And when AOV is low, ROAS is low… In fact, if we arrange a higher package for high AOV customers, there is a high possibility of getting higher positive results.


The same practice also applies to low AOV groups. Don't offer expensive packages burma business email list beyond their means. If they can't afford it, how can they buy it? The story is simple, the package that is compiled must be friendly to the database group pocket that we choose. And don't broadcast the same promo to all database groups. STRATEGY 4: CUSTOM SALES PAGE CONTENT Once you have set up the package, you can start drafting the sales page content.


on the landing page will also influence our target group. Want to create content to promote offers to people who usually spend RM500 on a purchase... It's different from a content strategy to give offers to people whose spending limit is RM100, right? There are several aspects on the sales page that need to be paid attention to and adapted according to our target market. The breakdown below is according to high and low spending groups: Aspects on the Sales Page High Spending Group Low Spending Group Message Tone Focus on exclusivity, luxury and premium quality of products.