By dividing the link gap into the search
Posted: Sat Jan 04, 2025 4:49 am
Once compiled, we’ll have 90-100 rows of competitor data, give or take, depending on where Moz ranks for each page in the list. We can average the competitor data to make it easy to compare, and spot-check from there to look for outliers, or filter out branded or stray keywords we don’t want to compete for anyway: Spreadsheet of Moz competitor data. Now it’s time to look for opportunities. We can eye-ball the metrics in a shortlist like this, but if we’re looking at hundreds or thousands of pages (even after filtering it down), this gets a little cumbersome.
Prioritizing the pages will help us look more quickly through the list and find the afghanistan business email list best opportunities. In a scenario where it’s a short pilot program, some of these competitors have scary-high linking root domains, and we’re going to have an idea of a monthly budget to set our pilot up for success by not biting off more than we can chew. So, we’ll add a couple columns to help some of these stand out. To help find the low-hanging fruit, we might look at the relationship to the gap in linking root domains of the competition and our potential campaign page, and the search volume from those top 10 keywords: Moz spreadsheet with LRD Gap highlighted.
volume, we can look at higher priority pages for the campaign based on the probability of reducing the linking root domain gap, in order to improve the client’s share of voice on high-converting pages. Adding rank-order to the rows will help us look at the best potential opportunities: Rank order added to the rows of Moz competitor spreadsheet. From this group of pages, the Moz Pro product page seems to be a pretty tasty candidate.
Prioritizing the pages will help us look more quickly through the list and find the afghanistan business email list best opportunities. In a scenario where it’s a short pilot program, some of these competitors have scary-high linking root domains, and we’re going to have an idea of a monthly budget to set our pilot up for success by not biting off more than we can chew. So, we’ll add a couple columns to help some of these stand out. To help find the low-hanging fruit, we might look at the relationship to the gap in linking root domains of the competition and our potential campaign page, and the search volume from those top 10 keywords: Moz spreadsheet with LRD Gap highlighted.
volume, we can look at higher priority pages for the campaign based on the probability of reducing the linking root domain gap, in order to improve the client’s share of voice on high-converting pages. Adding rank-order to the rows will help us look at the best potential opportunities: Rank order added to the rows of Moz competitor spreadsheet. From this group of pages, the Moz Pro product page seems to be a pretty tasty candidate.