When we see this kind of behavior
Posted: Sat Jan 04, 2025 4:35 am
So this doesn't necessarily mean there's cannibalization. So we're going to talk a little bit later on about how we might sort of disambiguate a situation like this. Classic cannibalization First, though, let's talk about the classic case. So the classic, really clear-cut, really obvious case of cannibalization is where you see a graph like this one. Hand drawn graph showing ranking consequences of cannibalization. So this is the kind of graph you would see a lot of rank tracking software.
You can see time and the days of the week going along the bottom axis. Then we've got rank, poland business email list and we obviously want to be as high as possible and close to position one. Then we see the two URLS, which are color-coded, and are green and red here. When one of them ranks, the other just falls away to oblivion, isn't even in the top 100. There's only ever one appearing at the same time, and they sort of supplant each other in the SERP.
, we can be pretty confident that what we're seeing is some kind of cannibalization. Less-obvious cases Sometimes it's less obvious though. So a good example that I found recently is if, or at least in my case, if I Google search Naples, as in the place name, I see Wikipedia ranking first and second. The Wikipedia page ranking first was about Naples, Italy, and the Wikipedia page at second was about Naples, Florida.
You can see time and the days of the week going along the bottom axis. Then we've got rank, poland business email list and we obviously want to be as high as possible and close to position one. Then we see the two URLS, which are color-coded, and are green and red here. When one of them ranks, the other just falls away to oblivion, isn't even in the top 100. There's only ever one appearing at the same time, and they sort of supplant each other in the SERP.
, we can be pretty confident that what we're seeing is some kind of cannibalization. Less-obvious cases Sometimes it's less obvious though. So a good example that I found recently is if, or at least in my case, if I Google search Naples, as in the place name, I see Wikipedia ranking first and second. The Wikipedia page ranking first was about Naples, Italy, and the Wikipedia page at second was about Naples, Florida.